The e-commerce business for sale comprises two Shopify stores serving the U.S. pool and spa market under a single legal entity, established in 2019. It includes a dropship store, leveraging established industry wholesale accounts, and an owned brand store featuring a proprietary copper ionization product line. Unique relationships with key wholesalers such as a broad pool product catalog provider offer a competitive edge. Marketing assets include an engaged customer list of over 30,000 contacts with steady email engagement and mature SEO and paid acquisition strategies across major platforms.
Operations require minimal time commitment, roughly 5 hours weekly, primarily for order fulfillment and can be managed by a part-time contractor currently priced at $250 monthly. The selling point for potential buyers is the strategic acumen needed to scale inventory and reactivate effective advertising campaigns previously developed and tested.
The business has experienced revenue dips primarily due to supply chain challenges, specifically a lost shipping container and regulatory compliance issues, which have since been addressed. Revenue projections focus on rebuilding efforts with historical data supporting potential growth if capital resources are applied to restock inventory and expand paid acquisition strategies.
The seller is looking to divest, not due to business underperformance, but to concentrate on other ventures. A prepared diligence package includes detailed financial and operational history, making it easier for a strategic acquirer with capital and expertise in the pool and spa or e-commerce sectors to expand the business. The transition includes a potential handover assistance period of 30-60 days and options to retain the experienced operations contractor.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More