Flippa vs
FE International
From rapid listing and a massive buyer network to advanced matching technology, real-time market insights, and optional M&A advisory, Flippa puts sellers in control. Whether you’re aiming for speed, reach, or a higher multiple, the platform gives you the tools and audience to make it happen.
Why Over a Million Entrepreneurs Choose Flippa Every Month
Whether you’re looking for speed, certainty, or scale—Flippa offers unmatched tools, support, and global reach to help you exit on your terms.
Lower Pricing & Fees
Biggest Market Share
Certified In-house Brokers
Larger Buyer’s Network
More Features & Services
Intelligent Valuation
Trust & Integrity
In-depth Data Insights
Faster Time to Exit
Private Deals & Confidentiality
Certified Brokers
Our brokers focus solely on digital and online business sales. Expertise you won’t find anywhere else.
Flippa’s brokers specialize in SaaS, e-commerce, content sites, apps, and marketplaces. They know how to price, package, and position your business for serious buyers. List yourself or work with a Certified Broker for six-figure-plus deals.
Brokers specializing exclusively in digital and online business sales
Deep expertise across SaaS, e-commerce, content, and other online models
Flexible path; self-serve listings or full-service brokerage for larger deals
Integrated valuation, buyer engagement, and secure closing tools
Broker support only through full-service engagement
No self-service broker option for sellers
No flexibility to list independently or test market demand
No public platform combining brokerage with seller tools
Global Reach. Local Support.
With offices in Austin, Amsterdam, Barcelona, Manila, Melbourne, London, and Singapore, plus local brokers across the US, EU, UK, Australia, and Southeast Asia, Flippa combines worldwide reach with on-the-ground support.
The Flippa marketplace includes buyers and business owners from 193 countries, making it one of the most globally connected platforms for online business sales.
In fact, 67% of deals on Flippa are cross-border, a clear sign that international investors are active, engaged, and ready to transact.
One of the most geographically distant deals? A seller in Spain and a buyer in New Zealand—over 19,800 km apart, across time zones and continents. Flippa made it happen.
Buyer’s Network
The largest community of serious online business buyers—ready to deal.
Flippa gives you access to hundreds of thousands of active buyers each week, from solo operators to institutional investors. AI matching and transparent profiles make it easy to identify and engage the right prospects.
Largest online buyer network with hundreds of thousands of active users weekly
AI-powered matching based on buyer behaviour and interests
Transparent buyer profiles with engagement history
Tools to shortlist, message, and invite buyers directly
Curated buyer list managed privately by the brokerage
No public AI matching tool available
No public visibility into buyer identity or activity
No direct seller-to-buyer outreach tools
Features and Services
All the tools you need to sell with confidence, built into one platform.
We make it easy to handle your entire sale in one place. From creating your listing to engaging buyers, verifying details, and closing the deal, you’ll have a connected toolset that saves time and gives you more control.
Integrated valuation, listing, buyer engagement, and closing tools in one platform
Instant, data-driven valuations from thousands of comparable sales
Verified data connections to Stripe, Google Analytics, Shopify, and more
NDA, LOI, and APA builders with partner legal guidance
Secure payments via Escrow.com and FlippaPay, supporting 12+ currencies
Valuations provided after consultation and internal review
Verification handled in-house as part of a managed process
No self-serve workflow, services managed directly through their brokerage team,
No self-service legal templates, legal document preparation managed by their internal advisors
Payments managed internally, typically in USD
Learn More About Our Closing Services
Escrow & Payments
Finance & Loans
Insurance
Contracts
Due Diligence
Select your region
Finance and loan services are only available in the following regions:
Escrow & Payments
Finance and Loans
Select your region
Finance and loan services are only available in the following regions:
Insurance
Contracts
Due Diligence
AI Recommender Engine
Purpose-built technology to get your listing in front of the right buyers.
Our AI-powered matching engine works behind the scenes to analyse buyer activity, identify the most relevant prospects, and give you the tools to connect instantly. It’s targeting that’s built for online business sales.
AI matches based on 100+ behavioural and market factors
Real-time dashboard showing matched buyers and engagement
Invite matched buyers directly from your dashboard
Matches tailored to your business model and price point
Focused on strategic buyers within their existing network
No automated matching, buyer matching is handled manually by their brokerage team
Buyers introduced during curated outreach
Buyer introductions arranged by advisors
Intelligent Valuation
Know your worth before you go to market.
When you list with us, you get instant, data-backed valuations that draw from thousands of verified sales on Flippa. Our tool adjusts for your exact business type, factoring in real-time buyer demand and market trends. This means you can set a price that attracts interest while protecting your bottom line.
Instant, AI-powered valuations with no obligation to list
Compared against 1,000+ verified sales on the platform
Adjusts for model type, including e-commerce, SaaS, content sites, mobile apps, marketplaces, and subscription businesses
Generates detailed, shareable valuation reports
Valuations provided after an in-depth consultation
Provides valuation summaries as part of their pitch materials
Uses internal data and market benchmarks for pricing
Primarily focused on SaaS, e-commerce, and content businesses
Time to Sell Your Business
Speed matters when you’re ready to exit.
With our active buyer network, AI-powered matching, and streamlined process, businesses often sell on Flippa in a fraction of the time. We make it easy to move from listing to closing quickly, without sacrificing value, so you can focus on your next move.
Businesses under $50K typically sell within 50 days
Some assets sell within 48 hours using an auction format
AI-powered buyer matching accelerates interest
Efficient digital transfer process for websites, domains, SaaS, and e-commerce stores
Average sale time is 6–9 months
No auction option, all deals handled privately
Relies on curated buyer outreach without AI tools
The transaction process varies based on deal complexity
Private Deals and Confidentiality
Control who sees your business details and when.
If privacy is important, Flippa lets you choose a public listing for maximum exposure or keep your sale private with selective access for verified buyers. You decide exactly how much to share and with whom.
Option to list publicly for maximum visibility or privately for discretion.
Ability to set NDA requirements for buyer access to sensitive details.
Selective access controls, share information only with approved buyers.
Private listings are supported by in-house brokers for high-value deals.
Secure document sharing inside the platform.
Option to toggle privacy level at any stage of the sale.
Confidential listings standard.
NDA signed before accessing information.
Information shared with vetted buyers through advisors.
Advisor-managed confidentiality.
Document sharing through advisor coordination.
Confidentiality settings are determined at listing start.
Pricing And Fees
Transparent, flexible pricing with no hidden costs.
With Flippa, you choose the plan that fits your goals. Listing fees are straightforward, success fees apply only when you sell, and buyers get access without expensive memberships.
Listing packages from $29–$699 for 60–365 days.
Success fees from 10% down to 3% depending on the sale price.
Price-match guarantee on success fees.
Optional premium upgrades for featured visibility.
Buyers browse and make offers with no access fees.
Transparent fee structure visible before listing.
No upfront listing fee.
Commission-based: 10% (<$1 million), 9% ($1-$2 million), 8% ($2-$3 million), etc.
No fee-matching policy.
No premium visibility upgrades.
No buyer fees advertised; fees are success-based on the seller.
The commission is only disclosed after the valuation discussion.
Join more than 450,000 successful business owners
Flippa is where founders, entrepreneurs, and investors connect to make deals happen. From first-time sellers to seasoned operators, our platform brings together the largest global buyer network, certified digital business specialists, and the most comprehensive set of selling tools in the industry.
When you choose Flippa, you’re choosing speed, reach, and transparency, powered by the technology and expertise that help you sell faster, reach more buyers, and maximize your exit.
When you choose Flippa, you’re choosing speed, reach, and transparency, powered by the technology and expertise that help you sell faster, reach more buyers, and maximize your exit.
Meet the People Who Choose Flippa
Choosing the right place to sell your business can change your outcome completely. With Flippa’s open marketplace, AI-powered buyer matching, and full suite of transaction tools, sellers in every niche have found not only the right buyer, but the best deal for their goals.
From a SaaS founder who closed in under two weeks to an eCommerce entrepreneur who secured a record-high offer through our auction format, Flippa helps deals get done, no matter your experience level or industry.
From a SaaS founder who closed in under two weeks to an eCommerce entrepreneur who secured a record-high offer through our auction format, Flippa helps deals get done, no matter your experience level or industry.
Seller Story
From Startup Vision to $1.8 Million Dollar Sale: Ben’s Journey Selling Highstrike on Flippa
Seller Story
Kerstin Oberprieler Turned Passion Into Profit, Selling her SaaS Business for 6 Figures in 30 Days
Seller Story
A Life-Changing Exit: Mary Sold Her Lifestyle and Travel Blog for $150K on Flippa
Seller Story
Daniel, scaled and sold his real-estate SaaS business for $300,000 on Flippa
Seller Story
Mark sold his Amazon FBA Store in less than a week
Seller Story
Jay, bought Tatooing101.com website for $10,000 and sold it for $100,000
Seller Story
Ron quit his job, bought the website JobsForFelonsHub.com, scaled it, and sold it for $500,000
Seller Story
John Chen bought and sold several business on Flippa, totalling $750,805
Seller Story
Ramon Sold His Content Site for $90,000, and Bought Two More to Become an 8-figure Entrepreneur
Seller Story
Brad Younger Sold His App for $470K to Fund His Dreams of Travelling to Space
Start your journey with Flippa here
Browse Businesses on Flippa
Explore over thousands of vetted businesses across various industries.
Get a free valuation on Flippa
Discover your business’s worth with our free, expert-driven valuation.
Sell Now on Flippa
List your business in minutes and connect with serious buyers ready to invest.
Need Help?
We understand that buying or selling a digital business isn’t easy. If you have any questions or require assistance, feel free to contact us anytime.
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