Business Overview

This is a profitable direct-to-consumer eCommerce store in the home maintenance and DIY repair niche, built around problem-solving products for homeowners across wood, stainless steel, and general home repair. It has grown into a high-volume brand with a diversified product range and proven product-market fit.

The business solves real, everyday problems for homeowners, which supports steady, demand-led sales rather than reliance on a single trend or hero product.

Key Performance Metrics

Lifetime Revenue: over $5.97M Average Order Value: approx $40 Returning Customer Rate: approx 7% over the trailing 12 months Chargeback Rate: approx 0.31% over the trailing 12 months

Operations

The store runs lean on roughly 2 hours of owner time a day, split between ad operations and creative, and store and supply chain management. Customer support is fully outsourced to an experienced external team. Sourcing, price negotiation, and shipping are handled through a single established overseas supplier.

Product Offering

A diversified range in the home maintenance and DIY repair category, with 5 active top-selling products and further products already tested and held in reserve, reducing single-product risk.

Marketing

Acquisition is driven entirely by paid social video ads built around problem-solving home maintenance products, produced and managed in-house with no agency. Other major channels remain effectively untouched.

Competitive Advantage

A durable, problem-led niche with a diversified product range, a lean operating model, low chargebacks, and strong repeat purchase potential that has not yet been developed.

Growth Opportunities

• Launch Google Shopping and Google Ads
• Add TikTok, Pinterest, and Snapchat as new paid channels
• Build structured email and SMS retention flows
• Advertise the reserve products and expand the range
• Deepen international sales across an existing multi-country footprint

Assets Included

• Domain and complete website
• Supplier relationship
• Product catalog
• Marketing accounts, campaign data, and creative library
• Customer database
• Brand assets and creative materials

Why Acquire

A high-volume, profitable DTC brand in a durable niche, running on minimal owner time with support outsourced, low chargebacks, and a proven acquisition engine. Nearly every growth lever outside a single channel is still untouched.

Reason for Sale

The founders build and grow eCommerce brands and are looking to move on to their next project, while remaining open to supporting the transition.