Flippa vs
Acquire.com
From full-service M&A support to AI-powered deal matching and the industry’s largest buyer network, Flippa delivers everything founders need for a faster, higher-value exit. Here’s how Flippa compares to Acquire.com across every key metric that matters to buyers and sellers.
Why Over a Million Entrepreneurs Choose Flippa
Whether you’re looking for speed, certainty, or scale – Flippa offers unmatched tools, support, and global reach to help you exit on your terms.
Lower Pricing & Fees
Biggest Market Share
Certified In-house Brokers
Larger Buyer’s Network
More Features & Services
Intelligent Valuation
Trust & Integrity
In-depth Data Insights
Faster Time to Exit
Private Deals & Confidentiality
Pricing & Fees
Lowest Fees. Highest Value. Always Transparent.
We provide flexible, transparent pricing built around your goals. You can choose the plan that fits your business, with simple listing options and success fees that only apply when you sell. Buyers get full access without paying for visibility or discovery.
Buyers browse unlimited listings, completely free
Sellers only pay when they succeed—no upfront commission
Listing packages from just $29 for 60 days
Premium buyer options for faster discovery
Price-match guarantee on success fees
Buyers can view basic company information free
Sellers pay up to $100 per month based on startup size to list
Buyers pay $390/year to see detailed financials and connect instantly with founders
No private listing or off market option
Buyers get access to 10 listings, then pay $780/year
Sellers pay 6–8% based on asking price
Listing costs bundled with success fees
No premium tier for sellers
No pricing flexibility or guarantees
Did you know?
Acquire.com charges buyers just to connect with sellers.
This paywall discourages genuine enquiries, limits buyer competition, and ultimately reduces seller outcomes. At Flippa, we believe serious buyers shouldn’t be blocked by a credit card—and sellers deserve to benefit from maximum competitive tension.
Bigger Market Share
#1 Marketplace by Traffic. Globally and in the U.S.
Third-party research confirms it. More entrepreneurs buy and sell on Flippa than anywhere else.
According to a study by Xamsor, Flippa is the top online marketplace for buying and selling online businesses, commanding the highest traffic both in the U.S. and globally.
Link to source: xamsor.com
- Global Traffic (TTM as of July 2024): 22.2 million visits
- U.S. Traffic (TTM as of July 2024): 8.9 million visits
- Next Competitor (Acquire.com) U.S. Traffic: 1.2 million visits
This significant lead underscores Flippa’s position as the most visited and utilized platform for online business transactions.
Source: xamsor.com
Certified Brokers
Work with Certified M&A Advisors, Not Just a Marketplace.
When you’re selling an online business, expert guidance can make a big difference. With Flippa, you get access to an in-house team of Certified M&A Advisors who specialize in digital business sales. They’re with you from start to finish—helping you set the right price, attract serious buyers, and close with confidence.
While Acquire.com leaves you to manage your own sale, Flippa gives you access to expert guidance at every step.
In-house team of Certified M&A Brokers, specialists in digital businesses
Full-service support from valuation to closing
Exclusively focused on online business sales with a deep understanding of the market
Advisors available to startups with $100K+ revenue only
Limited support during the exit process
No global team
Lacks in-house brokerage team
Limited support for exit process
Generalized support, not specialized for online businesses
Global Reach. Local Support.
Wherever you are, there’s a Flippa expert ready to help you close your deal—with true cross-border support and global buyer visibility.
Our offices:
Austin, US
Amsterdam, NL
Barcelona, ES
Manila, PH
Melbourne, AU
London, UK
Singapore, SG
Nick Carlucci
USA
Daisy Johnson
Europe
Ashwin Almeida
Australia & NZ
Fiona Laidlaw
Asia
“While buyers seek opportunities, their purchase decision will ultimately depend on the business’s current performance, making it essential to maintain clear and up-to-date financial records.”
Nick Carlucci
Business Broker
USA
“The best offer isn’t necessarily the highest one; it’s a balance between finding a buyer who aligns well with the business and values it fairly. This approach helps ensure a smooth handover process and safeguards the brand’s long-term vision.”
Daisy Johnson
Business Broker
Europe
“Selling a business is a time-consuming process, so plan ahead and aim to sell when revenue is stable or on the rise. This might mean listing your business a few months before it reaches its peak. Buyers prefer seeing growth when they’re evaluating the opportunity and performing due diligence.”
Ashwin Almeida
Business Broker
Australia & NZ
“Be transparent with buyers throughout the sales process by sharing any challenges or risks upfront. Buyers will likely uncover these during due diligence, and withholding information could lead to mistrust or complications later in the process.”
Fiona Laidlaw
Business Broker
Asia
Buyer’s Network
The Largest Active Buyer Pool in the World
Flippa connects your business to over 400,000 weekly active buyers—including family offices, strategic acquirers, and high-net-worth individuals actively looking to invest.
400,000+ weekly active buyers, including Family Offices and Institutional Buyers
Family Offices, Institutional, and Strategic Buyers
Advanced AI matching for targeted exposure to the right buyers
Transparent access to buyer profiles and activity
Ability to discover, shortlist, and pitch buyers directly
Limited buyer pool
Primarily individual buyers
No AI-driven matching available
No visibility into who the buyers are
Buyers must discover your listing; no seller outreach tools
Features and Services
An All-in-One Platform Built for Modern M&A
Everything you need in one place—from valuation and LOI generation to escrow, legal templates, and global payments.
AI-matching and intelligent targeting
Live buyer-seller messaging
Listings go through extensive verification checks
Global multi-currency support
Data-driven, intelligent valuations
Verified metrics and performance benchmarking
Letter of Intent builder and legal tools
In-house due diligence and insurance
Flexible financing through Flippa Finance
Comprehensive technology and transfer support
Tiered services, including VIP support for $10M+ deals
Advanced AI for targeted matching
Real-time communication with buyers or sellers
Listings go through extensive verification checks
Multi-currency support for a global market
Data-driven, intelligent valuations
Market comparisons and live performance insights
Letter of Intent builder and in-platform APA tools
Access to in-house due diligence services
Buyer and seller insurance options available
Flexible financing through Flippa Finance
Comprehensive technology and transfer support
VIP Program for businesses worth over $10M
Limited financing options
Basic valuation support
No dynamic always on AI matching
Limited buyers based on paid access limitations
No comparative data or insights
No LOI or legal document builders
No in-house due diligence support
No insurance offerings
Basic transfer process
USD only
No tiered service offering
No AI matching
Limited communication tools
Basic valuation support only
USD only
Generalized valuation approach
No comparative data or insights
No LOI or legal document builders
No in-house due diligence support
No insurance offerings
Limited financing options
Basic transfer process
No tiered service offering
Did you know?
Flippa’s AI engine analyzes over 100 buyer behaviour signals to match your listing with the right acquirers—faster. Unlike other platforms, Flippa doesn’t guess—it learns, adapts, and delivers real results. Smart Matching, Powered by Real Buyer Behaviour.
Learn More About Flippa’s Closing Services
Escrow & Payments
Finance & Loans
Insurance
Contracts
Due Diligence
Select your region
Finance and loan services are only available in the following regions:
Escrow & Payments
Finance and Loans
Select your region
Finance and loan services are only available in the following regions:
Insurance
Contracts
Due Diligence
AI Recommender Engine
It’s AI for M&A: An industry first innovation, an AI driven matching engine for business owners and prospective buyers.
Our AI-powered recommender engine is built to get your listing in front of the right buyers faster. Using advanced machine learning, it analyzes over 100 factors to match you with high-intent buyers based on real behavior, not guesswork. You can track engagement, invite buyers directly, and build momentum from day one.
Advanced AI for targeted matching
Real-time communication with buyers or sellers
Listings go through extensive verification checks
Multi-currency support for a global market
Data-driven, intelligent valuations
Market comparisons and live performance insights
Letter of Intent builder and in-platform APA tools
Access to in-house due diligence services
Buyer and seller insurance options available
Flexible financing through Flippa Finance
Comprehensive technology and transfer support
VIP Program for businesses worth over $10M
No AI matching
Limited communication tools
Basic valuation support only
USD only
Generalized valuation approach
No comparative data or insights
No LOI or legal document builders
No in-house due diligence support
No insurance offerings
Limited financing options
Basic transfer process
No tiered service offering
Intelligent Valuation
Know What You’re Worth—Before You Sell
Our free, no-login valuation tool provides real-time insights based on 1,000+ similar sales. Tailored by business type, and backed by market benchmarks and demand trends.
Instant, free valuation—no login required
Compares your data to 1,000+ real sales on Flippa
Tailored by business type: eCommerce, SaaS, content, and more
Detailed, shareable valuation reports
Generalized valuation only
No instant valuation tool
No business model customization
No report generation or insights provided
Trust & Integrity
Trust Is Built-In. Not Bolted On.
Every Flippa listing is verified for financial accuracy, ownership, and operational performance. From anti-fraud protocols to secure escrow, trust isn’t optional—it’s foundational.
Verified identity checks for buyers and sellers
Financial verification to confirm reported metrics
Operational checks to validate business performance
Dedicated trust and integrity team
Advanced fraud monitoring and detection
Escrow and secure payment tools
Basic verification only
Limited financial review
Basic payment handling
No operational checks
No dedicated fraud prevention team
Minimal protections in place
Basic payment handling only
Trust & Safety by Design
With Flippa, trust isn’t an add-on; it’s built into every transaction. Our in-house verification team reviews revenue, expenses, traffic, and operations across thousands of listings to ensure accuracy and transparency. Every ‘Vetted by Flippa’ badge means a listing has been cross-checked against source data from platforms like Stripe, Google Analytics, and PayPal.
We are also the largest marketplace for online business sales, with over $100 million in new listings and $10 billion in combined buyer budget every month. Behind that scale is a foundation of safety—powered by expert oversight and integrated technology.
We are also the largest marketplace for online business sales, with over $100 million in new listings and $10 billion in combined buyer budget every month. Behind that scale is a foundation of safety—powered by expert oversight and integrated technology.
Integrated Data, Straight From the Source
We partner with leading platforms to pull in verified performance metrics that matter most to buyers. Each business model is treated differently: eCommerce listings highlight Refund Rate, Average Order Value, and Revenue Consistency. SaaS listings feature Monthly Recurring Revenue (MRR), Churn, and Lifetime Value (LTV).
This data-first approach ensures every buyer sees a true, reliable picture of your business—no guesswork.
This data-first approach ensures every buyer sees a true, reliable picture of your business—no guesswork.
AdThrive
Amazon
Associates
BigCommerce
ClickBank
CJ Affiliate
Digital River
eBay
Ezoic
Freshbooks
Google AdSense
Google Analytics
Impact Radius
Lazada
Magento
MediaVine
Monumetric
Oberlo
Payoneer
PayPal
PrestaShop
Quickbooks
Rakuten Advertising
Revolut
ShareASale
Shopee
Shopify
Skiminks
Stripe
Square
Squarespace
Walmart
Wise
Wix
WooCommerce
Xero
AdThrive
Amazon
Associates
BigCommerce
ClickBank
CJ Affiliate
Digital River
eBay
Ezoic
Freshbooks
Google AdSense
Google Analytics
Impact Radius
Lazada
Magento
MediaVine
Monumetric
Oberlo
Payoneer
PayPal
PrestaShop
Quickbooks
Rakuten Advertising
Revolut
ShareASale
Shopee
Shopify
Skiminks
Stripe
Square
Squarespace
Walmart
Wise
Wix
WooCommerce
Xero
Data Insights
Data That Gives You the Edge
Stay ahead of the market with insights into buyer demand, pricing trends, profit multiples, and real-time search behavior. Understand exactly what buyers want—and when.
See which keywords buyers are searching for and when
Track trending business types and categories
Monitor profit and revenue multiples by category and time period
View buyer activity across countries and price ranges
Integrated performance data from platforms like Stripe, Google Analytics, and PayPal
No keyword or search intent data
No access to market trends
No visibility into sales benchmarks
No buyer liquidity insights
No integration with third-party business tools
Time to Sell Your Business
Deals Close Faster on Flippa
Flippa is built for speed—with tools and a network that deliver results faster than traditional marketplaces. The average sale cycle for mid-market businesses is just 41 days.
Average of 41 days to sell businesses worth $200,000–$250,000
Active buyer engagement driven by AI targeting
Streamlined listing and communication tools
Transparent deal stages with full platform support
3 to 6 months on average
Manual buyer outreach required
Limited automation and slower deal cycles
Seller-managed process with fewer built-in tools
Private Deals and Confidentiality
Discreet Listings. Total Control
You decide who sees your listing. Flippa’s private deal flow ensures your business details are only shared with pre-vetted, high-intent buyers—giving you control, security, and peace of mind.
Option to list privately with full control over visibility
Only verified buyers can access sensitive information
Sellers choose who sees the business details
In-house team supports private transactions
Platform designed to handle sensitive data securely
Limited privacy options
Limited buyer screening
No selective access controls
No dedicated privacy support
Basic handling of confidential information
In Summary
Where Acquire.com Falls Short
Buyers pay for basic access — including messaging, deal metrics, and submitting LOIs
Sellers pay up to $100/month just to list their business
No certified M&A advisors or brokers — sellers are on their own
No global team or local expertise to support regional exits
No private listing or off-market options for confidential sales
No dynamic, always-on AI matching to connect sellers with the right buyers
Limited buyer pool due to paywalls and access restrictions
No partial sale capabilities — limited structuring options for founders
No built-in promotional tools or broadcasting features to drive visibility
Join more than 450,000 successful business owners
Flippa is where digital business owners, founders, and entrepreneurs go when they’re ready to take the next step—whether that’s selling a business, buying one, or expanding a portfolio. With more tools, more buyers, and more support at every stage, you’ll have everything you need to move forward with confidence.
Join 100,000+ Founders Who’ve Successfully Exited on Flippa
Flippa is where digital entrepreneurs, solopreneurs, and founders go when they’re ready to sell smarter. With expert support, cutting-edge tools, and unmatched buyer reach—you’re in the right place to succeed.
Seller Story
From Startup Vision to $1.8 Million Dollar Sale: Ben’s Journey Selling Highstrike on Flippa
Seller Story
Kerstin Oberprieler Turned Passion Into Profit, Selling her SaaS Business for 6 Figures in 30 Days
Seller Story
A Life-Changing Exit: Mary Sold Her Lifestyle and Travel Blog for $150K on Flippa
Seller Story
Daniel, scaled and sold his real-estate SaaS business for $300,000 on Flippa
Seller Story
Mark sold his Amazon FBA Store in less than a week
Seller Story
Jay, bought Tatooing101.com website for $10,000 and sold it for $100,000
Seller Story
Ron quit his job, bought the website JobsForFelonsHub.com, scaled it, and sold it for $500,000
Seller Story
John Chen bought and sold several business on Flippa, totalling $750,805
Seller Story
Ramon Sold His Content Site for $90,000, and Bought Two More to Become an 8-figure Entrepreneur
Seller Story
Brad Younger Sold His App for $470K to Fund His Dreams of Travelling to Space
Start your journey with Flippa here
Browse Businesses on Flippa
Explore over thousands of vetted businesses across various industries.
Get a free valuation on Flippa
Discover your business’s worth with our free, expert-driven valuation.
Sell Now on Flippa
List your business in minutes and connect with serious buyers ready to invest.
Need Help?
We understand that buying or selling a digital business isn’t easy. If you have any questions or require assistance, feel free to contact us anytime.
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