Flippa vs
Website Closers
Two prominent players in the digital business marketplace are Flippa, the world’s largest online business marketplace, and Website Closers, a specialized brokerage firm. While both platforms facilitate business sales, they serve different segments of the market with distinct approaches. Flippa offers an accessible, AI-driven marketplace that democratizes business buying and selling for entrepreneurs at every level, while Website Closers provides traditional brokerage services. Here’s how Flippa compares to Website Closers.
Why Over a Million Entrepreneurs Choose Flippa
Whether you’re looking for speed, certainty, or scale – Flippa offers unmatched tools, support, and global reach to help you exit on your terms.
Lower Pricing & Fees
Biggest Market Share
Certified In-house Brokers
Larger Buyer’s Network
More Features & Services
Intelligent Valuation
Trust & Integrity
In-depth Data Insights
Faster Time to Exit
Private Deals & Confidentiality
Pricing & Fees
Lowest Fees. Highest Value. Always Transparent.
Understanding fee structures is essential for calculating net proceeds and comparing platform value propositions. Flippa provides flexible, transparent pricing built around your goals. You can choose the plan that fits your business, with simple listing options and success fees that only apply when you sell. Buyers get full access without paying for visibility or discovery.
Buyers browse unlimited listings, completely free
Listing fees from $29 for 60 days
Success fees from 5-10% (decreasing with sale price)
Lower fees for higher-value transactions
Sellers only pay when they succeed—no upfront commission
Listing packages from just $29 for 60 days
Premium buyer options for faster discovery
Price-match guarantee on success fees
Full-service pricing model
Higher fees
Higher commission-based fees typically 8-15% depending on deal size
Bigger Market Share
#1 Marketplace by Traffic. Globally and in the U.S.
Third-party research confirms it. More entrepreneurs buy and sell on Flippa than anywhere else.
According to a study by Xamsor, Flippa is the top online marketplace for buying and selling online businesses, commanding the highest traffic both in the U.S. and globally.
- Global Traffic (TTM as of July 2024): 22.2 million visits
- U.S. Traffic (TTM as of July 2024): 8.9 million visits
- Next Competitor (Acquire.com) U.S. Traffic: 1.2 million visits
This significant lead underscores Flippa’s position as the most visited and utilized platform for online business transactions.
Source: xamsor.com
Certified Brokers
Global Professional Brokerage Services
The approach to brokerage services represents one of the fundamental differences between these platforms, with each catering to different seller preferences and business complexities.
In-house team of Certified M&A Advisors, specialists in digital businesses
Full-service brokerage support from valuation to closing
Marketplace approach with seller control
15+ years of experience in digital business sales
Flexible engagement options
Global network of advisors across 5 continents
IBBA membership for quality assurance
Exclusively focused on online business sales with a deep understanding of the market
Traditional broker-client relationship
10+ years of experience in digital business sales
Mandatory full-service approach
No global team
Global Reach. Local Support.
Wherever you are, there’s a Flippa expert ready to help you close your deal—with true cross-border support and global buyer visibility.
Our offices:
Austin, US
Amsterdam, NL
Barcelona, ES
Manila, PH
Melbourne, AU
London, UK
Singapore, SG
Nick Carlucci
USA
Daisy Johnson
Europe
Ashwin Almeida
Australia & NZ
Fiona Laidlaw
Asia
“While buyers seek opportunities, their purchase decision will ultimately depend on the business’s current performance, making it essential to maintain clear and up-to-date financial records.”
Nick Carlucci
Business Broker
USA
“The best offer isn’t necessarily the highest one; it’s a balance between finding a buyer who aligns well with the business and values it fairly. This approach helps ensure a smooth handover process and safeguards the brand’s long-term vision.”
Daisy Johnson
Business Broker
Europe
“Selling a business is a time-consuming process, so plan ahead and aim to sell when revenue is stable or on the rise. This might mean listing your business a few months before it reaches its peak. Buyers prefer seeing growth when they’re evaluating the opportunity and performing due diligence.”
Ashwin Almeida
Business Broker
Australia & NZ
“Be transparent with buyers throughout the sales process by sharing any challenges or risks upfront. Buyers will likely uncover these during due diligence, and withholding information could lead to mistrust or complications later in the process.”
Fiona Laidlaw
Business Broker
Asia
Buyer’s Network
A Global Marketplace and the Largest Active Buyer Network
The composition and reach of buyer networks significantly impact sale success and pricing potential for sellers.
400,000+ weekly active buyers, including Family Offices and Institutional Buyers
Open marketplace accessible to anyone
Family Offices, Institutional, and Strategic Buyers
Advanced AI matching for targeted exposure to the right buyers
Transparent access to buyer profiles and activity
Ability to discover, shortlist, and pitch buyers directly
AI-powered buyer matching
Automated buyer recommendations
Public listings with broad exposure
Global marketplace visibility
Maximum market reach for sellers
Relationship-based matching
Confidential deal flow with targeted exposure
Global team with international deal exposure
Selective market presentation
Selective network of buyers
Smaller buyer pool
Invitation-based buyer access
Manual buyer curation
Features and Services
An All-in-One Platform Built for Modern M&A
The approach to business verification and quality control varies significantly between platforms, affecting both seller requirements and buyer confidence.
AI-matching and intelligent targeting
Live buyer-seller messaging
Listings go through extensive verification checks
Global multi-currency supportt
Data-driven, intelligent valuations
Verified metrics and performance benchmarking
Letter of Intent builder and legal tools
In-house due diligence and insurance
Flexible financing through Flippa Finance
Comprehensive technology and transfer support
Tiered services, including VIP support for $10M+ deals
Integrations with 18 different platforms available
Business evaluation process
Mandatory comprehensive review
Financial analysis and marketplace assessment
Professional data compilation
No platform integrations
No benchmarking data
Learn More About Flippa’s Closing Services
Escrow & Payments
Finance & Loans
Insurance
Contracts
Due Diligence
Select your region
Finance and loan services are only available in the following regions:
Escrow & Payments
Finance and Loans
Select your region
Finance and loan services are only available in the following regions:
Insurance
Contracts
Due Diligence
Finance
Financing and Funding Assistance
Access to financing can significantly impact both buyer ability to purchase and final sale prices achieved.
Financing resources and guidance
Educational content on funding options
Self-service financing information
401(k) and SBA loan information
General guidance on loan processes
Resource library for buyers
Familiar with SBA transactions and coordination
Professional financing facilitation
Loan facilitation support
No self-service financing
Market
Target Market and Deal Size
Each platform has carved out distinct market segments, with different approaches to transaction sizes and business types.
Wide deal size range from $500 to $50M+
Accommodates micro to enterprise-level businesses
Flexible pricing tiers
Accepts all types of online businesses
Inclusive marketplace approach
No business type restrictions
Democratic access to all entrepreneurs
Typically handles deals from $200K to $10M+
Focus on mid-market transactions
Focuses on established businesses
Primarily serves tech, eCommerce, SaaS, and digital companies
Prioritises sellers with proven track records
Higher minimum thresholds
Selective business acceptance
Time to Market and Sale Duration
Sale timelines vary significantly based on platform approach, business size, and transaction complexity.
Businesses under $50K typically sell within 15 days
$50K-$250K range takes approximately 41 months
Balanced speed and thoroughness
Efficient digital processes
$250K+ transactions take approximately 54 days
Scalable process based on complexity
Technology-accelerated workflows
Active buyer engagement driven by AI targeting
Streamlined listing and communication tools
Transparent deal stages with full platform support
Fast-track auction options available
Immediate market exposure
Medium-sized deals follow standard timeline
Professional process requirements
Comprehensive preparation phase
Larger deals often take longer due to prep and negotiation]
Thorough due diligence requirements
Longer timeline for larger deals
Smaller deals may close in 30–60 days
Manual buyer outreach required
Limited automation and slower deal cycles
Private Deals and Confidentiality
Confidentiality and Privacy Options
Maintaining business confidentiality during sale processes can be crucial for ongoing operations and competitive positioning.
Optional private listings available
Flexible privacy levels
Seller choice in disclosure timing
NDA options for premium members
Verified identity checks for buyers and sellers
Broad exposure opportunities
Seller-controlled information sharing
Financial verification to confirm reported metrics
Operational checks to validate business performance
Dedicated trust and integrity team
Advanced fraud monitoring and detection
Escrow and secure payment tools
Confidential sales process standard
Built-in privacy protection
Comprehensive NDA protocols
Selective buyer access to information
Controlled information distribution
Trust & Integrity
Trust Is Built-In. Not Bolted On.
Every Flippa listing is verified for financial accuracy, ownership, and operational performance. From anti-fraud protocols to secure escrow, trust isn’t optional—it’s foundational.
Verified identity checks for buyers and sellers
Financial verification to confirm reported metrics
Operational checks to validate business performance
Dedicated trust and integrity team
Advanced fraud monitoring and detection
Escrow and secure payment tools
Basic verification only
Limited financial review
No operational checks
No dedicated fraud prevention team
Minimal protections in place
Basic payment handling only
Trust & Safety by Design
With Flippa, trust isn’t an add-on; it’s built into every transaction. Our in-house verification team reviews revenue, expenses, traffic, and operations across thousands of listings to ensure accuracy and transparency. Every ‘Vetted by Flippa’ badge means a listing has been cross-checked against source data from platforms like Stripe, Google Analytics, and PayPal.
We are also the largest marketplace for online business sales, with over $100 million in new listings and $10 billion in combined buyer budget every month. Behind that scale is a foundation of safety—powered by expert oversight and integrated technology.
We are also the largest marketplace for online business sales, with over $100 million in new listings and $10 billion in combined buyer budget every month. Behind that scale is a foundation of safety—powered by expert oversight and integrated technology.
Integrated Data, Straight From the Source
We partner with leading platforms to pull in verified performance metrics that matter most to buyers. Each business model is treated differently: eCommerce listings highlight Refund Rate, Average Order Value, and Revenue Consistency. SaaS listings feature Monthly Recurring Revenue (MRR), Churn, and Lifetime Value (LTV).
This data-first approach ensures every buyer sees a true, reliable picture of your business—no guesswork.
This data-first approach ensures every buyer sees a true, reliable picture of your business—no guesswork.
AdThrive
Amazon
Associates
BigCommerce
ClickBank
CJ Affiliate
Digital River
eBay
Ezoic
Freshbooks
Google AdSense
Google Analytics
Impact Radius
Lazada
Magento
MediaVine
Monumetric
Oberlo
Payoneer
PayPal
PrestaShop
Quickbooks
Rakuten Advertising
Revolut
ShareASale
Shopee
Shopify
Skiminks
Stripe
Square
Squarespace
Walmart
Wise
Wix
WooCommerce
Xero
AdThrive
Amazon
Associates
BigCommerce
ClickBank
CJ Affiliate
Digital River
eBay
Ezoic
Freshbooks
Google AdSense
Google Analytics
Impact Radius
Lazada
Magento
MediaVine
Monumetric
Oberlo
Payoneer
PayPal
PrestaShop
Quickbooks
Rakuten Advertising
Revolut
ShareASale
Shopee
Shopify
Skiminks
Stripe
Square
Squarespace
Walmart
Wise
Wix
WooCommerce
Xero
Expertise
Industry Specialization and Expertise
The depth of industry knowledge and specialized expertise can significantly impact sale success and valuation accuracy.
Comprehensive business type inclusion
Universal online business platform
Broad industry coverage across sectors
Community-driven insights and data
Diverse marketplace intelligence
Broad market data and trends
Cross-industry insights available
Comprehensive marketplace analytics
See which keywords buyers are searching for and when
Track trending business types and categories
Monitor profit and revenue multiples by category and time period
View buyer activity across countries and price ranges
Integrated performance data from platforms like Stripe, Google Analytics, and PayPal
Specialized knowledge of eCommerce, SaaS, Amazon FBA, and tech companies
Professional industry analysis
Selective industry coverage
No keyword or search intent data
No access to market trends
No visibility into sales benchmarks
No buyer liquidity insights
No integration with third-party business tools
Join more than 450,000 successful business owners
Flippa is where digital business owners, founders, and entrepreneurs go when they’re ready to take the next step—whether that’s selling a business, buying one, or expanding a portfolio. With more tools, more buyers, and more support at every stage, you’ll have everything you need to move forward with confidence.
Join 100,000+ Founders Who’ve Successfully Exited on Flippa
Flippa is where digital entrepreneurs, solopreneurs, and founders go when they’re ready to sell smarter. With expert support, cutting-edge tools, and unmatched buyer reach—you’re in the right place to succeed.
Seller Story
From Startup Vision to $1.8 Million Dollar Sale: Ben’s Journey Selling Highstrike on Flippa
Seller Story
Kerstin Oberprieler Turned Passion Into Profit, Selling her SaaS Business for 6 Figures in 30 Days
Seller Story
A Life-Changing Exit: Mary Sold Her Lifestyle and Travel Blog for $150K on Flippa
Seller Story
Daniel, scaled and sold his real-estate SaaS business for $300,000 on Flippa
Seller Story
Mark sold his Amazon FBA Store in less than a week
Seller Story
Jay, bought Tatooing101.com website for $10,000 and sold it for $100,000
Seller Story
Ron quit his job, bought the website JobsForFelonsHub.com, scaled it, and sold it for $500,000
Seller Story
John Chen bought and sold several business on Flippa, totalling $750,805
Seller Story
Ramon Sold His Content Site for $90,000, and Bought Two More to Become an 8-figure Entrepreneur
Seller Story
Brad Younger Sold His App for $470K to Fund His Dreams of Travelling to Space
Start your journey with Flippa here
Browse Businesses on Flippa
Explore over thousands of vetted businesses across various industries.
Get a free valuation on Flippa
Discover your business’s worth with our free, expert-driven valuation.
Sell Now on Flippa
List your business in minutes and connect with serious buyers ready to invest.
Need Help?
We understand that buying or selling a digital business isn’t easy. If you have any questions or require assistance, feel free to contact us anytime.
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