Flippa vs
Quiet Light
Choosing where to sell your online business is one of the most important decisions you’ll make. Flippa gives you complete control over your listing, the flexibility to add broker support when you need it, and access to the world’s largest pool of digital business buyers. From self-serve tools to certified M&A advisors, you can tailor the process to match your goals and deal size.
Why Over a Million Entrepreneurs Choose Flippa Every Month
Whether you’re looking for speed, certainty, or scale—Flippa offers unmatched tools, support, and global reach to help you exit on your terms.
Lower Pricing & Fees
Biggest Market Share
Certified In-house Brokers
Larger Buyer’s Network
More Features & Services
Intelligent Valuation
Trust & Integrity
In-depth Data Insights
Faster Time to Exit
Private Deals & Confidentiality
Certified Brokers
Our brokers focus solely on digital and online business sales. Expertise you won’t find anywhere else.
With Flippa, you can manage your sales or work with our certified brokers specializing in SaaS, e-commerce, content, apps, and subscription businesses. You decide how much support you want; whether that’s just valuation and listing help, or full-service representation from pricing to closing.
DIY marketplace with optional broker services for high-value listings.
Certified M&A advisors (CM&AA qualified) with deep digital business expertise.
Flexible support. Choose self-serve or broker-assisted.
In-platform valuation, buyer messaging, NDA/LOI/APA tools, and secure payments.
Global broker coverage across 5 continents; IBBA membership for quality assurance.
Boutique, full-service brokerage with end-to-end advisor support.
Advisors have firsthand entrepreneurial experience.
An advisor manages the process from start to finish.
Emphasis on personal guidance and relationship-building.
Materials and documents prepared and shared by an advisor.
Global Reach. Local Support.
With offices in Austin, Amsterdam, Barcelona, Manila, Melbourne, London, and Singapore, plus local brokers across the US, EU, UK, Australia, and Southeast Asia, Flippa combines worldwide reach with on-the-ground support.
The Flippa marketplace includes buyers and business owners from 193 countries, making it one of the most globally connected platforms for online business sales.
In fact, 67% of deals on Flippa are cross-border, a clear sign that international investors are active, engaged, and ready to transact.
One of the most geographically distant deals? A seller in Spain and a buyer in New Zealand—over 19,800 km apart, across time zones and continents. Flippa made it happen.
Buyer’s Network
The right buyers, faster—so you can create competition and keep momentum.
With over 2 million registered buyers, Flippa gives you unmatched exposure to a diverse audience. From individual entrepreneurs to private equity firms and family offices. Our AI-powered matching engine ensures your listing is seen by the most relevant buyers first.
2M+ registered buyers from 193 countries.
Includes individual investors, strategic acquirers, family offices, and PE firms.
AI-powered buyer matching to increase listing exposure.
67% of deals are cross-border, connecting sellers with global investors.
Public marketplace for maximum visibility, plus optional private listings.
Curated list of qualified, vetted buyers.
Focuses on serious acquirers with proven funds.
Manual advisor outreach to match buyers.
Primarily focuses on confidential marketing to select buyers.
Features and Services
All the tools you need to sell smarter, in one platform.
On Flippa, you can manage every stage of your sale in one place. From valuation and buyer matching to secure payments and legal templates, you’ll have the tech, the data, and the optional expert help to keep your deal moving forward without unnecessary delays.
AI-powered buyer matching to connect with the right audience faster.
Real-time buyer messaging for instant communication.
In-platform LOI and Asset Purchase Agreement builders.
Multi-currency support for international sales.
In-house due diligence services available.
Access to buyer and seller insurance options.
Flexible financing options through Flippa Finance.
Relies on manual advisor outreach to introduce buyers.
Communication is coordinated through the advisor.
Documents prepared through an advisor’s network.
Primarily USD-focused transactions.
Advisors guide due diligence but outsource technical checks.
No insurance solutions offered.
No insurance solutions offered.
Learn More About Our Closing Services
Escrow & Payments
Finance & Loans
Insurance
Contracts
Due Diligence
Select your region
Finance and loan services are only available in the following regions:
Escrow & Payments
Finance and Loans
Select your region
Finance and loan services are only available in the following regions:
Insurance
Contracts
Due Diligence
AI Recommender Engine
Our AI actively matches your listing with buyers who are ready to move.
Flippa’s recommender engine analyzes over 100 data points to identify high-intent buyers and put your listing in front of them first. You’ll see who’s engaging, invite them directly, and build momentum early in your sale.
AI-driven matching for targeted buyer outreach.
Engagement tracking so you can see who’s viewing and interacting.
Invite buyers directly to view your listing.
Benchmarks against similar listings to optimize pricing and positioning.
Market insights provided through advisor experience.
Buyer targeting is handled manually through an advisor network.
Buyer activity is not visible to sellers; an advisor manages it.
Advisor initiates buyer contact and manages the flow of information.
Intelligent Valuation
Get a clear, data-backed valuation in minutes.
With Flippa, you don’t have to wait days or weeks for a price estimate. Our valuation tool instantly compares your business against thousands of real sales on the platform, adjusting for your model type, buyer demand, market trends, and key metrics like revenue and profit.
Instant, AI-powered valuation tool with no login required.
Compares data to 1,000+ verified Flippa sales.
Adjusts for business type: eCommerce, SaaS, content, marketplace, mobile apps, and more.
Considers live buyer demand and current market trends.
Generates a detailed, shareable valuation report.
Valuation delivered manually after consultation.
Relies on advisor’s market experience and past deals.
Focuses on select categories (eCommerce, SaaS, content, Amazon FBA).
Market analysis is based on the internal buyer pool and experience.
Valuation presented as part of advisor pitch; no automated report.
Trust & Integrity
Every listing and buyer is verified to protect your deal.
On Flippa, transparency is built in. We run ID verification on every buyer and seller, validate financial data, and review operational performance before deals progress. This keeps both sides protected and ensures buyers see accurate, verified information at every stage.
ID verification for all buyers and sellers.
Financial verification through integrations with Stripe, PayPal, QuickBooks, and Xero.
Operational performance checks for traffic, revenue consistency, refund rates, and churn.
A dedicated trust and integrity team monitoring the marketplace.
Fraud detection tools scanning for anomalies in financials and communications.
Escrow and secure payments are built into the platform.
Financial review during the preparation stage.
Advisor-led buyer and seller verification.
Operations assessed via advisor discussions and seller-provided documentation.
Advisors handle trust processes.
Limited automated fraud monitoring.
Uses third-party escrow.
Data Insights
Use real marketplace data to price, position, and sell with confidence.
Flippa gives you real-time buyer demand and sales trend data so you can price strategically, position your listing, and move quickly when demand peaks. No guesswork, just actionable intelligence from the world’s largest online business marketplace.
Live search trend reports showing the top keywords buyers use.
Category performance metrics: multiples by niche, deal volume by price range, and time-to-sale averages.
Buyer activity heatmaps across 193 countries.
Integrated performance data from Stripe, Google Analytics, PayPal, Shopify, and Amazon Seller Central.
AI-driven recommendations for timing and pricing.
No public-facing search trend data.
Market insights shared during advisor calls.
Buyer interest based on advisor network.
Relies on seller-provided reports.
Pricing guided by advisor expertise.
Internal sales history only.
Time to Sell Your Business
Sell faster with the largest active buyer network and streamlined tools.
Speed matters when you’re ready to exit. Flippa’s global marketplace, AI-powered buyer matching, and efficient transaction flow help you get from listing to closing in less time, while still attracting the right offers.
Businesses under $50K typically sell within 50 days.
Auction format is available for rapid sales, with some closing in 48 hours.
AI-powered buyer matching engages high-intent buyers immediately.
Transparent deal stages inside your dashboard.
Streamlined listing and transfer tools.
Ability to run both public and private listings for different sale speeds.
85% of listings sell within 90 days.
No auction sales.
Advisor-led buyer outreach.
Updates via advisor communication.
Transaction handled manually with advisor guidance.
Private listings available.
Private Deals and Confidentiality
Control who sees your business details and when.
If privacy is important, Flippa lets you choose a public listing for maximum exposure or keep your sale private with selective access for verified buyers. You decide exactly how much to share and with whom.
Option to list publicly for maximum visibility or privately for discretion.
Ability to set NDA requirements for buyer access to sensitive details.
Selective access controls, share information only with approved buyers.
Private listings are supported by in-house brokers for high-value deals.
Secure document sharing inside the platform.
Option to toggle privacy level at any stage of the sale.
Advisor-managed confidentiality.
Confidential listings standard.
NDA signed before accessing information.
Information shared with vetted buyers through advisors.
Document sharing through advisor coordination.
Confidentiality settings are determined at listing start.
Pricing & Fees
Transparent, flexible pricing with no hidden costs.
With Flippa, you choose the plan that fits your goals. Listing fees are straightforward, success fees apply only when you sell, and buyers get access without expensive memberships.
Listing packages from $29–$699 for 60–365 days.
Success fees from 10% down to 3% depending on the sale price.
Price-match guarantee on success fees.
Optional premium upgrades for featured visibility.
Buyers browse and make offers with no access fees.
Transparent fee structure visible before listing.
No upfront listing fee.
Commission-based: 10% (<$1 million), 9% ($1-$2 million), 8% ($2-$3 million), etc.
No fee-matching policy.
No premium visibility upgrades.
No buyer fees advertised; fees are success-based on the seller.
The commission is only disclosed after the valuation discussion.
Join more than 450,000 successful business owners
Flippa is where founders, entrepreneurs, and investors connect to make deals happen. From first-time sellers to seasoned operators, our platform brings together the largest global buyer network, certified digital business specialists, and the most comprehensive set of selling tools in the industry.
When you choose Flippa, you’re choosing speed, reach, and transparency, powered by the technology and expertise that help you sell faster, reach more buyers, and maximize your exit.
When you choose Flippa, you’re choosing speed, reach, and transparency, powered by the technology and expertise that help you sell faster, reach more buyers, and maximize your exit.
Meet the People Who Choose Flippa
Choosing the right place to sell your business can change your outcome completely. With Flippa’s open marketplace, AI-powered buyer matching, and full suite of transaction tools, sellers in every niche have found not only the right buyer, but the best deal for their goals.
From a SaaS founder who closed in under two weeks to an eCommerce entrepreneur who secured a record-high offer through our auction format, Flippa helps deals get done, no matter your experience level or industry.
From a SaaS founder who closed in under two weeks to an eCommerce entrepreneur who secured a record-high offer through our auction format, Flippa helps deals get done, no matter your experience level or industry.
Seller Story
From Startup Vision to $1.8 Million Dollar Sale: Ben’s Journey Selling Highstrike on Flippa
Seller Story
Kerstin Oberprieler Turned Passion Into Profit, Selling her SaaS Business for 6 Figures in 30 Days
Seller Story
A Life-Changing Exit: Mary Sold Her Lifestyle and Travel Blog for $150K on Flippa
Seller Story
Daniel, scaled and sold his real-estate SaaS business for $300,000 on Flippa
Seller Story
Mark sold his Amazon FBA Store in less than a week
Seller Story
Jay, bought Tatooing101.com website for $10,000 and sold it for $100,000
Seller Story
Ron quit his job, bought the website JobsForFelonsHub.com, scaled it, and sold it for $500,000
Seller Story
John Chen bought and sold several business on Flippa, totalling $750,805
Seller Story
Ramon Sold His Content Site for $90,000, and Bought Two More to Become an 8-figure Entrepreneur
Seller Story
Brad Younger Sold His App for $470K to Fund His Dreams of Travelling to Space
Start your journey with Flippa here
Browse Businesses on Flippa
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Get a free valuation on Flippa
Discover your business’s worth with our free, expert-driven valuation.
Sell Now on Flippa
List your business in minutes and connect with serious buyers ready to invest.
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