A French e-commerce business specializing in customizable furniture was founded in 2020. Its business model is based largely on dropshipping with products primarily manufactured on demand through an exclusive contract with an Italian supplier. The company operates entirely through direct e-commerce, avoiding marketplaces, and generates the majority of its revenue from convertible sofas, which account for 85% of sales. As of FY2024, the company reported revenues of 570k€ with an EBITA of 115k€, seeing a decline the following year due to staffing changes.
Customer acquisition is achieved through direct channels (40%), SEO (30%), and ads (30%). The company's CMS is PrestaShop, with external maintenance costing approximately €1,000 per month. Hosting services are provided by OVH. The owner is personally involved in order management, customer support, and supplier relationships for about 16 hours weekly. There are currently no employees after a site manager's departure.
With a customer base of approximately 2,500 clients, the business has a strong social media presence on platforms such as Facebook and Pinterest. The logistical operations are externalized, and about 80% of the products are dropshipped. The company identifies strategic growth opportunities in product diversification and marketing optimization. The seller is looking to shift focus to other activities, offering support for a smooth transition but is not open to seller financing. A non-compete agreement might be possible upon sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More