The direct-to-consumer business, launched in March 2026, focuses on offering cleaning products and pet care solutions to Italian households, particularly for dog and cat owners. The business operates on a Shopify platform and utilizes a dropshipping structure with a single supplier who handles order fulfillment. Over the first seven months, from March to September 2026, the business recorded revenue of approximately €419,365 and net profit of €119,130, achieving a 28.4% net margin. The product catalog consists of six items, including an enzymatic washing-machine cleaner, household odor-eliminator spray, a laundry pet-hair dissolver, a grooming brush, and Taurine+ supplements for pets. The main acquisition channels for the business include Meta and Google Ads, supplemented by email marketing. Total advertising spend during the March to September period was around €171,307. The business, which comes with a Shopify storefront, domain, email list, and marketing materials, is positioned around the theme of home cleanliness intertwined with pet care. It has potential for expansion into other European markets such as France, Germany, Spain, and Denmark. Growth opportunities include developing subscription models for consumables and exploring new advertising avenues like TikTok. The sale includes the existing relationships with a part-time virtual assistant for customer support and a freelance video editor. While the owner currently operates the business, specific operational time commitments are not provided, emphasizing the active nature of management.