The business under discussion is a German online fashion store, initially launched under one name and later rebranded. Operating since early 2026, the store has experienced consistent profitability and growth across European markets. As of October 2026, the annual revenue reached €7.2 million, with profits amounting to approximately €900,000 over the latter half of the year. The store's inventory includes a wide range of fashion items for both women and men, including clothing, shoes, and accessories, with prices generally ranging between €40 to €120. Marketing efforts currently focus on paid advertising through Google and Pinterest, achieving a Return on Ad Spend (ROAS) of 2.8 to 3.0. Despite success on these platforms, other channels such as Meta, TikTok, and email/SMS marketing remain unexplored, presenting opportunities for future growth. Operations leverage Shopify for the website, with fulfillment outsourced to a third-party provider, which manages sourcing, logistics, and shipping. The main expenses are product costs, advertising, and operational overhead. The business's growth opportunities include exploring new advertising platforms, enhancing email/SMS marketing efforts to increase repeat business, improving conversion rates, and expanding to localized European markets. The sale includes the domain, Shopify setup, product catalog, and existing operational relationships. The current ownership plans to focus on developing a beauty brand and seeks a new owner to continue scaling the fashion business.