A water filter company, established in 2000, has been selling a range of filtration products to homeowners under a unique brand. The product line includes whole house filters, UV sterilizers, and gravity filters, with consistent demand for replacement elements. The founder, who hosted a science radio show for over two decades, began promoting these products via the radio in 2000, which helped establish the brand. By 2017, the company secured an exclusive relationship with a reliable manufacturer, ensuring all products are thoroughly tested prior to shipping. Sales figures from October 2025 to September 2026 indicate a revenue of approximately $139,000, achieved predominantly through Stripe and PayPal transactions. The business experienced a 1% refund rate, with 241 orders and 201 unique customers, resulting in an average order value of $454. Business expenses totaled around $60,500 for the same period, encompassing the costs for products, packaging, marketing, and other operational needs. The flagship product package offers notable profit margins with a selling price significantly above its landed cost. Operations require roughly 10 hours a week, with streamlined processes for order and shipment management, as well as minimal returns. Inventory valued at $179,000 at retail prices complements the company’s sale price of $198,000. Growth opportunities exist in diverse marketing channels, as the founder's promotional efforts have ceased. The new owner would acquire the brand, domain, and inventory, with the potential to explore untouched promotional avenues such as online advertising and referral programs.