SELLER GUIDE
Ecommerce Store
Ecommerce Store | Health and Beauty
Ecommerce Health and Beauty
USD $5,000,000
Create your account to view detailed information, including traffic, financials and seller notes
Already have an account? Sign In
Business Overview
This is a direct-to-consumer men's wellness brand operating in the US market. Launched in late 2024, the business scaled to approximately $6.8M in revenue in its first full year of trading with strong profitability and a fully built in-house team. The following year is on pace for continued growth, with approximately $3M generated in the first several months.
Key Highlights
- Approximately $6.8M revenue in first full year of trading at approximately 27% net margin
- Approximately $3M revenue in the first several months of the following year at approximately 20% net margin
- Low refund rate (approx. 2-3%) and low chargeback rate (<1%)
- 300k+ email list with 15-20% repeat customer revenue monthly
- Fully in-house team of approximately 15 across creative, media buying, operations, and fulfillment
- Founder no longer involved in day-to-day operations
- Diversified acquisition across Meta, Google, email/SMS, direct traffic, and Amazon
Operations
The business operates primarily through Shopify and marketplace channels with an internal team handling creative production, media buying, operations, sourcing, and customer support. Fulfillment is managed through established third-party logistics partners. The founder is not involved in daily execution. Existing management and systems operate the business independently.
Marketing
Growth is driven by a diversified paid and owned acquisition ecosystem including paid social, search, email/SMS lifecycle marketing, direct response funnels, and marketplace channels. The business has built significant in-house creative infrastructure with high-volume weekly creative output and systematic testing frameworks.
Growth Opportunities
- Amazon expansion
- Additional product launches
- International expansion
- Expanded retention and subscription initiatives
- Affiliate and creator partnerships
- Broader omnichannel acquisition strategies
Reason for Sale
The founder is exploring a sale while continuing to actively grow the business. The business is not being sold due to distress or performance decline.
Ecommerce Health and Beauty
USD $5,000,000
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
-
Shopify
Payment Methods
Buying Advice
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
Need help?
Contact Support
After a successful offer
1. Agreements & Contracts. Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence. You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More
Need help?
Contact Support
For more buyer tips read our guide on how to buy an eCommerce business.
We provide a suite of services to help you
Legal
Verification & Assessment
Financing
Community Watch
Does this listing violate the Flippa Terms and Conditions?
If so, anonymously report it here.