This e-commerce business, established in April 2023, is focused on direct-to-consumer sales of health, beauty, wellness, and personal-care products, specifically targeting the Israeli market. It operates entirely online with an on-demand logistics model through a third-party logistics provider in China, boasting 1-2 day lead times. The business has generated a trailing twelve months (TTM) revenue of €2,172,513 and a net profit of €652,910, representing a 30.05% net margin. Utilizing a proprietary acquisition model involving targeted advertisements and dedicated sales funnels, it achieves an average order value of approximately €73.50 and a low return rate of 2.8%. The company has no inventory risk as products are sourced post-sale. Its customer loyalty is notable, with 33,645 orders and a 35.21% repeat customer rate over the TTM. The business is fully automated, allowing the owner to allocate zero hours weekly to operations, making it an attractive turnkey investment. The product strategy includes a white-label distribution model covering various categories, with a significant portion of revenue concentrated in top-selling products. The technology stack includes Funnelish for managing sales funnels and Shopify for backend operations, with Meta Ads for acquisition. The structured setup includes a team of remote contractors and documented standard operating procedures for continuity post-sale. Strategic opportunities lie in scaling paid media, expanding the product catalog, exploring new geographic markets, and enhancing customer retention. Financials reveal strong margins and a business model designed for scalability with fluctuating revenue based on marketing expenditure. Comprehensive SOPs ensure a smooth transition for new ownership.