This business is a premium brand specializing in whiskey accessories, founded in 2019 by a U.S. veteran. Its flagship product, a proprietary chiller, cools whiskey to 36°F without the use of ice or stones, thus avoiding dilution. The company successfully crowdfunded this product in 2020 and has garnered a dedicated customer base among whiskey and cigar enthusiasts. The business reports a trailing twelve-month revenue of $181K and a seller's discretionary earnings (SDE) of $39K, representing a 21.5% margin. The firm achieves a 63% gross margin and receives 95% of its revenue from its Shopify store, allowing for direct control over customer data and relationships.
With 1,667 orders and an average order value of $85.86 over the past year, the brand boasts an 8,600-member email list and an established base of crowdfunding backers. The offering includes a trademarked brand and unique cooling technology not matched by major competitors. Upcoming opportunities include expanding revenue year-round beyond the holiday season, utilizing platforms such as Amazon, and launching new products like a second-generation chiller and a patented beer stein. Revenue peaks during the festive season, necessitating inventory planning due to a 3–6 month lead time on chiller orders.
The business operations are managed by a small team and require minimal weekly oversight. The sale includes domain rights, marketing assets, supplier relationships, and current inventory, providing a strong foundation for a new owner to scale operations, increase market presence, and introduce new product lines. The seller is open to cash or a combination of cash plus seller financing, but SBA financing is not an option.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More