Established Australian early-childhood education store selling EYLF-aligned digital resources. $36k TTM revenue, 68% net margin, 100% digital, growing YoY
An established and steadily growing digital-first business in the early childhood education sector offers a comprehensive range of 58 products, predominantly available as digital downloads. Operating in alignment with the Australian EYLF v2.0 curriculum, the business focuses on digital resources, including diversity packs, multilingual tools, and reflective practice journals, and achieves significant profit margins with minimal operational costs averaging around $975 per month. The business has cultivated a built-in audience of 3,571 email subscribers and 6,140 social media followers, with effective advertising strategies generating a 5.5 return on investment.
A key product is the annual printed journal, a profitable seasonal offering with manageable operations, requiring just a single order each year. The business runs on a lean model with a weekly time commitment of approximately ten hours, covering product design, ad campaign management, and customer communications. The potential for growth includes untapped opportunities in email marketing, TikTok engagement, subscription models, product expansion, and potential entry into adjacent markets like New Zealand and the UK.
The sale includes the Shopify store, domain, all product designs, and related digital assets, along with the email list and social media accounts. An Etsy presence has also contributed to sales, although a new owner would need to re-establish its listings independently due to platform policies. With a strong foundation and several growth opportunities, this business is well-suited for a buyer looking to continue and expand its digital education offerings.
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