An eyelash extension education brand offers a unique direct-to-consumer model by combining a proprietary starter kit with online courses that teach self-application of lash extensions. Since its inception in 2017, its operations span major platforms like Amazon and Shopify, with a budding presence in the wholesale sector. The brand's distinct value proposition—a comprehensive physical kit paired with digital training—has contributed to its substantial 84.3% gross margin. Over the past 12 months, the business reported $757,220 in revenue and $211,684 in Seller's Discretionary Earnings (SDE), operating with a lean structure of three full-time employees and minimal owner involvement. Sales channels are equally split between Amazon and a combined Shopify/TikTok strategy. Although the wholesale segment currently contributes minimally, it poses a significant growth opportunity, especially within beauty schools. Current product offerings include an eyelash extension kit sourced from a long-standing supplier in China, with operations supported by fulfillment partners Amazon FBA and a third-party logistics provider. Key areas identified for growth include expanding the wholesale channel, enhancing Amazon conversion rates, venturing into new advertising channels like Google Ads and influencer partnerships, and further developing educational course content. Additionally, there is potential to significantly grow the brand's TikTok presence. The business, which sees a strong Q4 seasonality due to gift-giving trends, offers a robust existing infrastructure for a new owner, with all operational, commercial, and brand assets included in the sale. While not SBA-eligible, the business is open to cash offers or combined cash and seller financing options.