The text describes a well-established, multi-channel niche brand that caters to enthusiasts in the backyard and wild bird market. This business is anchored on a 12-year-old domain and integrates an active public social community, an established Shopify ecommerce store, and an owned email list. They collectively form a self-reinforcing acquisition and retention system needing only minimal management (2-5 hours weekly) by a single individual, without any need for advertising expenditure or extensive support involvement.
The social community consists of over 190,000 members, features substantial engagement, and continues to see robust organic growth. The demographic is primarily female, U.S.-based, and aged 45 and older, with content predominantly generated by users and moderated by the owner.
The accompanying Shopify store is a recognized brand for wild bird feeding accessories, which has been operational since 2015. It has accrued over $416,000 in net sales, with recent figures indicating strong margin profitability and no advertising expenses, supported by dropship fulfillment.
An email list of over 29,000 subscribers also forms part of this system, mostly gathered from the community and store interactions. This channel is currently underutilized, presenting further growth potential.
The business’s primary value lies in its cohesive system of assets that drive traffic, retain engagement, and facilitate sales. This package is offered at $25,000, reflecting the collective worth of its components rather than just the current profits of the ecommerce store. Full financial documentation and analytics are available for serious, verified buyers under NDA.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More