Since its inception in 2009, a niche ecommerce platform has provided vaping products and accessories. Over the span of approximately 17 years, the company has amassed a robust catalog and a loyal customer base, recording nearly 98,000 orders from more than 37,000 customers. Key offerings include an assortment of e-liquids and replacement parts like coils and tanks for older vaping devices, contributing to repeat purchases. The website experiences an average of 42,000 monthly page views, maintaining an established online presence without relying on third-party marketplaces.
For potential buyers, this business presents a foundation ripe for expansion, with opportunities to modernize the existing website, bolster SEO strategies, and develop paid marketing channels. The site has historically not utilized paid advertising, offering unmet potential for customer acquisition. Fulfillment is managed in-house, suggesting further opportunities for automation or third-party partnerships to enhance efficiency.
For new ownership, the company provides a strong base of repeat purchasers, indicated by a 30.77% repeat buyer rate. Repeat buyers were responsible for about 75% of payment volumes from October 2025 to September 2026. These patterns suggest strategic potential for targeted marketing and customer retention campaigns.
The acquisition will be structured as an asset sale, excluding inventory from the asking price but including established brand assets and web presence. Buyers are encouraged to secure necessary licenses and conduct their operations independently. The transition includes support for purchasing, administration, customer service, and fulfillment processes. Initial offers are due by November 30th, with further details available for qualified buyers.
Hi, I’m Lazlo Cocheba, an M&A Broker at Flippa, based in Seattle. I’m also an experienc...
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28 transactions totalling USD $9,695,135
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Buying Advice
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More