Swoova is a powerful water-only cleaning sponge that removes burnt-on grease, rust, and grime from stainless steel cookware and grills without harsh chemicals
A young ecommerce brand, established six months ago, specializes in selling an innovative cleaning product designed to effectively remove burn marks, grease, rust, and grime from stainless steel cookware and grills using only water. The brand is generating around $12,000 in monthly revenue, with a profit margin of 16%. The current asking price for the business reflects a competitive 1.2x multiple based on its financial performance.
The brand centers on a product that is both easy to comprehend and visually engaging, making it ideal for advertising to a broad customer base, including homeowners, grill enthusiasts, and daily cooks. Its strong appeal lies in its before-and-after cleaning demonstrations, particularly in paid social media advertising and short-form video content.
Opportunities for growth under new ownership include enhancing creative testing, improving conversion rates, offering additional product bundles, expanding upsells, increasing presence on organic social channels, and launching complementary kitchen and household cleaning products.
This acquisition represents a chance to own a burgeoning ecommerce business with a solid product, established customer interest, and numerous avenues for future expansion.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More