An established Australian bedding brand, operating for seven years as an online store on a widely-used ecommerce platform, specializes in premium quilt covers, Egyptian cotton sheets, and home decor. The brand, originally founded by a passionate mother, has built a loyal following and a substantial email list. With approximately US$80,000 in annual revenue from around 750 orders, the business maintains an average order value of roughly US$105. Operations are semi-passive, requiring only 4–5 hours per week for tasks mainly related to packing, dispatch, and supplier communication. Advertising is outsourced, adding about an hour per week. Revenue streams primarily come from product sales driven by targeted ads on social media platforms and search engines, along with organic social media presence and email marketing. The business offers potential for new ownership, including scaling through social media, expanding the email list, and activating wholesale options. The package for sale includes around A$15,000 in stock, a well-aged domain, and a collection of brand assets and supplier contacts. While the business currently operates within Australia, there is room for scaling both domestically and potentially internationally. The financials reflect a healthy net profit margin of about 24%, with the business drawing no salary for the owner, rendering earnings as owner’s discretionary profit. The brand’s assets, which are part of the sale, comprise the online store, all social media accounts, and a comprehensive subscriber list, making it an appealing turnkey investment for prospective buyers.