Founded in 2019, a color-grading technology company specializes in serving indie filmmakers, videographers, and content creators by providing professional color tools that facilitate achieving cinematic looks efficiently. The company, trusted by tens of thousands globally, offers leading LUTs and color grading tools utilized by renowned brands. Their product catalog features Creative LUTs and BaseLUTs, the latter focusing on transforming Log camera profiles to Rec.709, accommodating popular camera brands like Canon, Sony, Panasonic, and Blackmagic. The recent update, BaseLUTs 2.0, marks the company's significant milestone. They also offer stackable tools and plugins compatible with editing software like Final Cut Pro.
Operating as a digital-products business, they benefit from effectively no cost of goods since purchases allow immediate downloads. The digital nature of the product eliminates warehousing, focusing costs on contractors, marketing, software subscriptions, and payment processing. The platform is built on WooCommerce/WordPress, with payments managed by Stripe and PayPal, supported by a custom operations layer and infrastructure.
Their diverse customer base includes wedding, commercial, editorial, and YouTube filmmakers who value time savings, accurate skin tones, and reliable camera-matching.
The company has scaled into a profitable digital business with a seven-figure revenue. Financially, they recorded ~$595K in sales trailing twelve months through the online store, with net income of ~$181K from ~$632K total income, highlighting their efficient digital model. The 2026 roadmap focuses on product expansion with a new iOS app targeting Apple iPhone users and enhancing subscription revenue with newly released Final Cut Pro plugins.