A UK-based direct-to-consumer eCommerce brand, founded in early 2025, specializes in bath-time solutions for parents of toddlers, with its flagship product being a suction-cup play shelf for bathtubs. Within the first 16 months, the brand processed over 3,400 orders and achieved £130k in revenue across multiple platforms, including Shopify, TikTok Shop, and Amazon UK. The business model involves manufacturing in China and employing a UK 3PL for fulfillment. Primarily relying on Meta for paid acquisition, other traffic sources are unpaid. Key financial metrics include a net profit of £20,588 and a 15.8% net margin. Despite inventory constraints impacting performance, the business has seen improvements in unit economics, with manufacturing costs significantly reduced over time. Operating remotely with minimal headcount and outsourced fulfillment, the business suits buyers seeking passive income. Its customer base comprises mainly UK parents of toddlers, with potential growth opportunities in international expansion, TikTok ads, and bundling strategies. Assets in the sale include product inventories, production tooling, digital assets, and operational contracts, while growth opportunities involve sustained stock cover, scaling up on Amazon, and expanding into new markets. The owner plans to sell to focus on another venture requiring cash flow, aiming to transfer the business before the Q4 peak to a buyer capable of maximizing growth opportunities. The business is positioned as a turnkey operation, with all infrastructure in place, except for necessary capital to scale effectively.