A pet brand, initiated in 2020, generates approximately $973,000 annually with over $700,000 in owner earnings, while requiring just 12 to 15 hours of work weekly. This efficient model operates without the need for warehousing or inventory, focusing instead on strong supplier partnerships and dynamic advertising campaigns with proven results, such as a 12x return on ad spend (ROAS) on Google. The business services both direct-to-consumer (DTC) daily pet owners and institutional B2B buyers like veterinary clinics and universities, resulting in an average order value of $432 and a customer return rate of 17%.
This business's structure circumvents typical challenges like inventory management and unreliable ad performance, benefiting from outsourced ad management by a third-party agency that ensures consistent operation. Key performance indicators show solid profitability with a net profit of around $551,000 and the business's true owner earnings exceed $700,000. The business is available for acquisition at a price roughly 0.8x its earnings and 1.0x its revenue, making it competitively conservative compared to others in the industry.
The future owner has substantial opportunities to expand the business by enhancing existing advertising strategies, introducing more products, and increasing customer engagement through underutilized channels like emails and subscriptions. The potential for scaling relationships with B2B clients, such as vets and shelters, presents a significant growth path. The acquisition includes the online store, supplier connections, marketing assets, and full account histories, offering a robust platform for scaling within the pet care sector.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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