Founded in 2021, an established illustration brand focuses on serving a culturally significant and underserved market by offering high-quality illustrations of Black and African-diaspora characters. The enterprise boasts a lifetime revenue exceeding $389,000 across more than 94,500 transactions and possesses an extensive asset library with around 5,500 illustrations spanning various categories such as professional, educational, lifestyle, and holiday themes. All intellectual property is fully owned by the business, ensuring a clean and transferable asset with no royalty splits or licensing complications.
The brand maintains an engaged email list of approximately 140,000 subscribers, including designers, agencies, educators, and marketers. Despite recent under-monetization, the list represents a lucrative asset, with potential earnings from targeted campaigns. In addition to email outreach, the brand has a presence on Instagram, Facebook, and YouTube, with all accounts included in the sale.
The business benefits from strong organic search performance, with a Google Analytics report showing over 175,000 active users and significant traffic from direct and organic search sources. The brand's credibility is affirmed through partnerships with notable enterprises. Currently, the business operates with minimal owner involvement and low monthly expenses.
The seller seeks to divest to focus on their main business, highlighting growth opportunities such as email list monetization, resuming illustration production, subscription tiers, B2B licensing, and expansion into adjacent visual categories. The sale includes the domain, illustration library, email list, social media accounts, and operational documentation, with post-sale support available. Transactions are preferred via Escrow.com, with access to detailed analytics provided to verified buyers under NDA.