The e-commerce brand, focused on functional beverages, has developed a unique coffee formula designed to surpass market leaders in taste and effectiveness. After investing seven months in formulation, the brand has achieved €7,216.42 in revenue from 195 orders, indicating a solid fit in its market, primarily in Europe where competitors are sparse. The business is strategically structured with global fulfillment capabilities and a rising subscription base. The coffee formula is produced in China, ensuring cost-effectiveness, but is certified in the Netherlands for quality compliance. Operations are efficient, leveraging logistics services from China for seamless global shipping, thus eliminating geographical hurdles in e-commerce. The brand also holds existing stock at the fulfillment center, offering immediate revenue potential to a new owner. The business employs a subscription-based revenue model, showing promising potential with 59 subscriptions and a high subscription average order value. The brand's market presence highlights significant operation gaps filled in the European market, with strong performance in various countries such as the USA, UK, Portugal, Spain, and the Netherlands. Included in the sale is a comprehensive brand package comprising a custom Shopify store, proprietary and trademarked coffee formulas, registered trademarks, inventory, and connections with suppliers. The current owners aim to sell due to the demands of their primary business, seeking someone to scale this brand to its full potential in the growing functional food industry. This opportunity positions the new owner to strategically capture a significant market share with a certified and trademarked product.