The business, a direct-to-consumer e-commerce brand, specializes in selling premium MagSafe phone accessories, primarily through a dedicated online store. Its flagship product is a multifunctional magnetic phone grip/stand, combining various functionalities into one design. Key achievements include generating a $20,000 profit during the first seven months of active operation, with potential for more than $35,000 annually, and achieving $13,000 profit in 2025, even with minimal management. The business maintains strong unit economics, boasting a 70% gross margin and a solid retail price range. Inventory, a substantial customer email list, and a library of creative marketing materials accompany the asset transfer.
Operations are primarily driven by advertising to a cold and warm audience via a major social media platform, with fulfillment managed through a US-based warehouse and a dropshipping service as backup. The business thrives on repeat customers, with a consistent 13-31% of monthly orders coming from returning buyers. There's a significant untapped potential in the email marketing channel and geographic expansion to regions like Australia, Canada, and Europe.
From its launch in June 2024 to January 2026, the brand has generated over $180,000 in revenue, with a total net profit exceeding $33,000 from 3,402 customers. Financial performance indicates potential for significant growth under proper management, particularly through product line expansion and geographic diversification. The current asking price is $49,000, calculated based on historical profits and asset value, with room for negotiation for a prospective buyer capable of scaling operations effectively.