This eyewear business, founded in 2016, is a direct-to-consumer brand known for its distinctive design and premium quality, operating primarily in the United States and Europe. It differentiates itself in a competitive market through strong brand loyalty and high manufacturing standards. The business operates through three main channels: online direct-to-consumer sales, wholesale partnerships, and crowdfunding via Kickstarter. The wholesale channel is underdeveloped, presenting an opportunity for expansion under new ownership. Financially, the business reported peak annual revenue of approximately €150,000 in 2022, but current annual revenue is around $13,000 due to reduced marketing focus. Despite this, profit margins are high at roughly 77%, and return rates are impressively low. The brand is supported by a loyal global customer base, and its campaigns on Kickstarter have maintained a 100% success rate. Operationally, the business requires minimal owner involvement, has no employees, and leverages long-term manufacturing relationships with Swedish-standard quality controls. It runs on a Shopify-based ecommerce platform, with no need for software development. The current owner offers to facilitate introductions to manufacturers to maintain product continuity. Growth opportunities include expanding wholesale partnerships, enhancing digital marketing efforts, launching new products through Kickstarter, and international market expansion. The owner, focusing now on a digital marketing agency, seeks to sell the business due to time constraints but is open to assisting with post-acquisition marketing strategies. The sale includes over $30,000 in inventory, with price negotiations available for the right buyer.