This business is a well-established ecommerce store specializing in premium home décor, including silk bedding and velvet duvet covers. Founded in 2020, it has generated over $1.2 million in lifetime revenue from more than 10,000 orders, with an average order value of $124. It operates on a Shopify platform, utilizing a dropshipping fulfillment model with long-standing relationships with a few reliable suppliers. The store predominantly serves customers in the United States, leveraging Google Ads, Google Shopping, Pinterest, and organic search for traffic acquisition.
The business is being sold because the owner is focusing on growing a digital marketing agency, making this a strategic sale rather than a distressed one. It currently operates with healthy margins, ranging from 15-25% after advertising costs, with no employees involved and a weekly time commitment of 5-10 hours for management tasks like ad monitoring and customer service.
Key customer demographics include a 90% US-based audience, with cities like Los Angeles and New York showing high engagement. The business has experienced growth since its inception, with sales peaking at $263,000 in 2024. However, sales declined in 2025 due to paused advertising efforts, not due to issues with market demand or product quality.
There is significant growth potential; opportunities include the reactivation of paid advertising campaigns, scaling Pinterest efforts, enhancing email marketing, and utilizing SEO and social media to capture additional market share. The business presents a solid opportunity for a buyer able to focus on active marketing and management.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More