TheGainzBox, a well-established and reputable fitness subscription box service in the US, has been operating since 2014 and has delivered over 500,000 boxes. Over the last 12 months, the business has generated revenue exceeding $180,000 with an estimated profit of approximately $40,000 prior to owner and staff compensation. It operates on a quarterly subscription model, engaging over 175,000 email subscribers and over 100,000 social media followers. Notably, the average order value (AOV) is approximately $120, with a lifetime value (LTV) of around $400. The owner dedicates an average of 10 hours per week to the business. Fulfillment is managed by a third-party logistics provider near Chicago, while the company utilizes a tech stack that includes Shopify, Recharge, Flodesk, Canva, and QuickBooks.
Operations within the business are streamlined with customer service supported by a part-time staff member, and efficient processes documented for a smooth transition to new ownership. Marketing efforts have been entirely organic, indicating a substantial opportunity for expansion through paid advertising and collaborations with fitness influencers. Potential growth areas include extending into Canadian and other English-speaking markets, and establishing partnerships with other fitness brands.
The sale of the business includes the domain, Shopify website, brand assets, social media accounts with over 100,000 followers, a customer email list of 175,000, the customer database, and agreements with suppliers and logistics partners. The owner is selling to embark on a new startup venture, presenting a prime opportunity for a buyer interested in a reliable brand with consistent revenue and promising growth prospects.