A rapidly-growing eCommerce brand specializing in the global ice hockey market offers a unique, certified neck guard. Founded in 2024 and operational since 2025, it caters to high-level athletes, including NHL players and NCAA athletes, enhancing its brand credibility. The business operates via a direct-to-consumer model on a popular eCommerce platform with minimal overhead thanks to its streamlined fulfillment process. It occupies a niche market with limited certified alternatives, creating a strong competitive edge. Key metrics highlight an annual revenue of approximately $68,000 with a net profit margin of about 66%, primarily driven by organic search and word-of-mouth marketing. The founder reports minimal marketing spend, relying on grassroots adoption and existing social media channels for customer acquisition. Operations are efficient, requiring only a few hours per week with no employees, as backend systems and supplier relationships are established. The customer base predominantly in Canada and the U.S. displays strong repeat and referral behavior, fueled by mandatory safety equipment requirements and high satisfaction. Growth potential lies in expanding to retail stores, sporting goods chains, and team bulk orders, coupled with digital marketing and retail partnerships. The business, devoid of liabilities or debt and capitalizing on prepaid shipping, is positioned for substantial growth under new ownership. Expansion possibilities include launching paid ads, enhancing SEO, activating email marketing, and securing retail distribution deals. The sale of the business includes its eCommerce store, domain, social media accounts, and a subscriber list, with transition support available upon negotiation.