A business with over 13 years of e-commerce success in the DIY market is noted for its strong reputation for innovative products, such as specific brands of polyurea and concrete stain. The company benefits from excellent searchability due to a strong Google ranking and has recently received Amazon Brand Approval, positioning it for expanded sales opportunities.
Operational activities range daily from order management and customer service to weekly bookkeeping and marketing tasks. Monthly responsibilities include inventory checks, storage visits, and product packaging, while yearly duties involve end-of-year inventory, tax preparation, and budgeting for the upcoming year.
The business primarily serves DIY enthusiasts looking to enhance their homes or workspaces, and its clientele extends to industrial end-users, including cold storage facilities, food manufacturers, and contractors. Financially, the company follows a seasonal pattern typical of the DIY market, with heightened activity in spring and fall. However, a tough year has been noted in 2024 due to a downturn in real estate transactions, though an economic recovery is anticipated as mortgage rates decrease.
Included in the sale are two websites (an e-commerce and an installation site), a phone number, social media accounts, a YouTube account, inventory, and a packaging machine. The current owners offer post-sale assistance to ensure the new owners' success.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More