A sunglasses business was established to allow flexible, remote operations. The founder prioritized delivering a high-quality product at an affordable price, aiming to surprise customers with its value. Targeted at a specific generational demographic, the business has shown quick growth potential, achieving over $10,000 in revenue in a recent month with a high average order value and strong profit margins. Daily operations are efficient, taking less than an hour, and mainly involve order fulfillment and customer service. Future strategies include buying in bulk for improved logistics and margins. The business serves primarily U.S. customers, with successful outreach to the UK and Australia, focusing on the 30-50 age range. Marketing is driven by Facebook and Instagram ads, with plans to leverage an email subscriber list for retargeting. There is untapped potential in organic social media and SEO strategies. Financially, the business has been growing consistently since its launch, despite a temporary halt in advertising during a failed sale negotiation. Growth opportunities include enhancing branding through supplier relationships and expanding marketing channels. The current owner plans to sell the business to fund other ventures, recognizing its potential for a buyer interested in taking advantage of its growth prospects and minimal daily management requirements.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More