90s Shades is a simple sunglasses ecom dropshipping business with a strong niche and much higher ceiling. Over $100K in revenue w/ high margins and $44 AOV.
An e-commerce store, established a year ago, specializes in sunglasses inspired by the distinctive retro style of the 1990s, targeting customers who cherish the cultural aesthetics of that era. The business, catering to a niche market, has experienced significant growth and is nearing $100K in total revenue. Revenue figures for the months of March, April, and May show substantial increases, with May nearing $18,000. The profit margin is between 35-40%, with potential for higher profits by purchasing inventory in bulk instead of dropshipping. The business model is described as simple, easy, and profitable, with a strong supplier relationship and robust branding.
Operations require minimal effort, with sunglasses priced at $35-39 and few returns. The business could transition from dropshipping to bulk buying for better margins and faster shipping. Running the business requires about an hour daily, suggesting it could be either a side hustle or potentially a full-time business with further commitment. There's considerable untapped growth potential, as little time has been spent on developing the business.
Traffic is mainly generated via Facebook and Instagram ads, with future plans to leverage the email subscriber list for retargeting purposes. Organic social media and SEO remain unexplored opportunities. The customer base is currently in the US, primarily men and women aged 30-50, with recent expansions in Australia and the UK. The business is on sale, intended to fund other ventures, and presents an opportunity for interested buyers. Revenue was impacted by paused ads due to the owner's focus on other businesses.
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