**Summary:**
The business leverages a custom ERP system for seamless integration with its supplier, ensuring direct delivery within the U.S. within three days. It operates with a 50% net margin by setting market prices at twice the purchasing cost. Sales are primarily driven by organic content on Pinterest and TikTok, without the use of paid advertisements, garnering approximately 75,000 views monthly. The business highlights a significant opportunity for growth by expanding the product range and starting advertising campaigns, provided the necessary expertise is in place. Current operations involve creating and posting organic videos to attract visitors, who then convert into customers when they make purchases from the store. The ERP system manages order processing and other business activities. Maintenance of the business requires ongoing content creation and posting to sustain traffic and sales, though no specific hourly commitment is detailed. Financially, the business has shown growth in turnover, reporting 22,432 EUR in year 21 and 40,442 EUR in year 22. However, turnover in year 23 dropped to 1,500 EUR due to halted content and engagement efforts. Despite this, the previous year's profit stood at 22,000 EUR. Continued success for the business hinges on resuming content creation and considering advertising to boost traffic and sales.
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