The website under discussion, aged 3 years and focused on small pets like guinea pigs and hamsters, is up for sale. Over the past year, it has averaged 18,832 pageviews and $351.60 in earnings per month through Mediavine ads and Amazon affiliate links. However, the site is no longer eligible for Mediavine due to traffic thresholds, with Ezoic suggested as an alternative monetization platform. The site comprises 82 articles authored by a dedicated team with original and plagiarism-checked content. Despite no black hat SEO being employed, the site has seen a decline in traffic, attributed to unupdated content and global events, particularly the Russian invasion of Ukraine. To combat this, potential growth strategies include updating existing content and adding new materials targeting higher traffic keywords, especially given the site's current DA/DR score of 21. The sale includes the domain and all website files, logos, and content. The owner is selling to focus energy and capital on larger projects. Recommendations for improvement highlight the need for exploring competitive search queries and addressing the drop in keyword rankings through content updates and expansions.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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