A Shopify-based business specializing in solar, off-grid, and wellness products has shown consistent growth since its establishment in mid-2024. This operation caters primarily to residential homeowners, with a smaller market segment in B2B, geared towards reducing electricity costs and enhancing personal wellness. The business operates without inventory, partnering with over 150 suppliers based in the U.S., averaging a $3,000 order value. The business is managed by two virtual assistants, with the owner dedicating 10–20 hours weekly mainly for oversight and strategy, including weekly paid ad reviews and monthly product evaluations.
Key performance highlights include a high average order value, low refund rates, and a 20% customer repeat rate. The business maintains a lean model through dropshipping and 3PL, eliminating inventory risks. Despite the absence of an Amazon or other marketplace presence, growth is driven singularly through its Shopify store and a primary focus on paid advertising, surveyed weekly. Seasonal peaks occur between June and August, aligning with increased solar demand.
Financially, the business enjoys an 11–20% gross margin, with available financial records for interested buyers under NDA. There is significant room for expansion, such as enhancing paid advertising, launching structured referral initiatives, creating subscription services, and further developing the B2B channel. The business assets, including domain, social media, supplier relations, and brand assets, are part of the sale offering, promising immediate operational continuity with its existing support team.