Founded by a husband and wife duo with over 20 years in marketing and advertising, this business aims to tackle plastic waste with eco-friendly products. Launched in 2019, the e-commerce brand quickly became known for its biodegradable phone cases and achieved threefold growth from 2020 to 2021. The business requires minimal management time due to its automated nature and boasts high margins in a passionate niche market. Holding registered trademarks in the US and UK, the brand has over 120 products and is highly rated on consumer review platforms. The company promotes environmental consciousness through premium, plastic-free packaging and donates to environmental causes. Its competitive edge lies in bold, unique designs and faster delivery times compared to leading competitors. The company operates in major online marketplaces including Amazon, where it has a brand registry, and leverages a strong affiliate marketing program. With potential for further growth, expansion opportunities include broadening product lines and increasing digital marketing efforts. The eco-friendly market is expanding, offering avenues for diversification into various product categories. Operationally, the business requires limited weekly hours primarily for marketing and customer service, with most order fulfillments automated. It partners with a primary supplier in China for its products, using a proprietary biodegradable material. The customer base is segmented between eco-conscious individuals and those new to sustainable purchasing, with strong prospects for customer retention and acquisition through organic search and SEO. As the eco-friendly market continues to grow, the business is poised for increased collaboration and expansion with other environmentally conscious brands.