The listing is for the sale of a dog sports-related website, established in early 2019. The site generates income through Amazon affiliate links and Ezoic ads. Key features include a WordPress platform, income sources from Amazon and Ezoic, and 73 articles. Despite minimal updates over the past year, the site has sustained its traffic and revenue. The dog sports niche presents significant opportunities for growth and higher earnings potential. The current owner, who creates and grows informational websites professionally, highlights other priorities as the reason for selling. Recommendations for the buyer include adding both informational and affiliate content, building backlinks through guest posts or other legitimate methods, and exploring other affiliate programs beyond Amazon to enhance earnings.
The seller notes that ad placements were adjusted in early 2021 to correct a previous drop in earnings, and premium ads were introduced in mid-2021. Some earnings data is missing due to a transfer between business accounts. With the sale, the buyer will receive the domain, website files, Google Analytics access, and a list of target keywords. The sale is recommended to proceed through escrow, with fees borne by the buyer, and the website being sold "as is" with due diligence required prior to closing. Any inquiries should be directed through private messaging.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More