An ecommerce brand, established in 2021, specializes in wearable personal cooling products under a registered trademark, primarily marketed through a Shopify platform to provide hands-free heat relief to US consumers. Their flagship product combines a belt-mounted fan with a thermoelectric cooling plate. Originally starting as a dropshipping operation, the business has evolved into a recognized brand with notable revenue growth of 695% over the previous year. The brand caters to theme park visitors, outdoor workers, and residents of warm regions. Operating with a minimal refund rate, they reported $1,184,752 in TTM revenue and a 67.1% gross margin.
The seasonal nature of the business is significant, with the bulk of revenue generated from May to July. Marketing is primarily conducted through Meta advertising, accounting for two-thirds of the revenue, while Google search contributes a smaller portion. Products, sourced from China, are managed by an external partner, allowing the owner to disengage during peak times. Key growth areas include expanding into platforms like Amazon, enhancing media strategies, widening the email and SMS marketing channels, extending sales geographically, and diversifying the product line.
Assets up for sale include the domain, brand and creative assets, customer lists, social media accounts, and supplier relationships. The business structure relies on freelance contractors and established partners for customer service, email marketing, and fulfillment. This setup allows for efficient operations with minimal owner involvement during off-season months, presenting potential for strategic growth and market expansion under new ownership.