The store witnessed significant engagement during the first half of 2021, with over 16,000 visitors in Q1 and more than 11,000 in Q2. By September 2021, the annual revenue exceeded $105,000, yielding a profit of over $51,000. The revenue figures for Q1 and Q2 stood at over $20,000 and $17,000, respectively.
Operationally, daily activities include responding to customer inquiries, managing inventory, processing shipments, and maintaining a social media presence. Weekly, the operations demand approximately 25 hours of work. Additional responsibilities involve coordinating with manufacturers for inventory, ordering materials, composing and distributing newsletters, and developing new products, which occur less frequently.
Customer acquisition occurs primarily through organic methods and a modest social media following. The business generates its revenue via a well-known e-commerce platform, relying on word of mouth, email newsletters, and organic search traffic to drive sales.
In terms of assets, the sale of the business includes the website domain, the e-commerce store platform, all associated social media accounts, branded materials such as logos, and a substantial mailing list of over 1,000 subscribers. Additionally, the acquisition provides access to all current suppliers. This well-established setup offers a comprehensive package for potential buyers, ensuring a smooth transition and continued business growth.