The business specializes in supporting women in creating impactful vision board workshops through its 7-module online course, "Sold Out Vision Board Parties," offering videos, checklists, templates, and other resources. Established in 2016, it expanded via this course in response to audience questions in 2019. The course is sold for a full payment of $379 or in installments, a special pricing option made available during the pandemic. Sales mainly come through an email list, populated by leads from blog posts driven by Google and Pinterest traffic, complemented by targeted Facebook ads during launches. Customers are predominantly women over 50 based in the US, aiming to use their experience for motivational purposes. The company operates with a small team including the owner, a part-time virtual assistant, and a writer. Despite efforts, Instagram has not significantly boosted site traffic after six months. The course delivery is automated via a platform providing structured guidance through emails. The owner, balancing a full-time job with recent promotions and impending motherhood, seeks to sell due to time constraints. Ideal buyers might be personal development experts or individuals with existing assets in the self-help field. The business includes various assets like brand materials, customer databases, domains, marketing collateral, and social media accounts. Current social media reach includes 10K email subscribers, and followers on Instagram, Facebook, and Pinterest with significant viewership. Post-sale support is part of the offering, with no physical inventory involved.