Laneway Cups is a business offering reusable coffee cups that blend sustainability with style, boasting 5 years of experience. The company has cultivated a loyal customer base through both its eCommerce store and wholesale connections. In the past fiscal year, the company reported over $50,000 in revenue with a healthy profit margin. Laneway Cups differentiates itself with products made from 100% plant fiber and the capability for full-surface, detailed printing. Collaborations with artists and graphic designers have helped establish its unique brand in the sustainable industry. The business has grown steadily since 2018, thriving in both retail and wholesale markets. Its products are particularly popular with cafes and gift shops seeking sustainable options. Approximately 30% of wholesale orders are repeat business, and the company possesses a robust database of wholesale customers. A significant revenue stream is its custom printing service, made possible through a partnership with a pad printer. This service generates orders averaging over $1000, with favorable commercial terms enhancing profit margins. The company also holds a considerable inventory, including product packaging, cup designs, shipping materials, and promotional items. It maintains a strong relationship with a supplier versed in meeting Australian quality standards. The current owner has successfully run the business for 5 years and now seeks to sell in order to pursue new ventures in the tech sector, believing the business is well-positioned for continued profitability due to the strong foundation and infrastructure already established.