This business was developed with a focus on addressing the ongoing problem faced by dog owners in finding effective solutions for protecting their pets from fleas and ticks. The business sells two primary products: a branded flea and tick collar and a complementary spray, operating across several major European markets. Key financial highlights include approximately €1.43 million in total revenue from nearly 24,970 orders, with an average order value of €51 and a real profit margin of 25%. The business is managed through an online platform targeting dog owners seeking practical, natural alternatives for pet care. Approximately 20% of the revenue is attributed to email marketing, supported by a significant database of over 59,000 contacts. A substantial part of customer acquisition is through prominent social media advertising, allowing the business to collect data from over 25,000 purchases. Operational tasks mainly involve testing new marketing strategies, managing advertising, and overseeing customer interactions. The business runs with a streamlined team, emphasizing efficiency. The business is being sold to allow the owner to explore larger international markets. Included in the sale are various assets such as the online store, customer database, advertising creatives, and an inventory valued at around €10,000. The transition to a new owner will be supported by up to three months of guidance to ensure a smooth transfer of operations. No legal disputes or financial issues exist, providing a robust platform for future growth. The business is positioned for sustained success with existing processes and proven operational history.