Founded in May 2025, this direct-to-consumer fashion business specializes in women's swimwear, bikini sets, dresses, and related apparel, operating through a Shopify storefront. It employs a supplier-fulfilled drop-shipping model, sourcing products from a primary supplier based in China. Over the period from November 2025 to October 2026, the business reported total sales of $120,326.27 excluding tax, with an estimated net profit of $53,195.29. The company leverages organic marketing, amassing approximately 79,000 Instagram followers and 13,000 TikTok followers, without any paid advertising. Its acquisition strategy is purely organic and ambassador-driven. The average order value is $55.25 with a low refund rate of 0.87%.
The current owner is selling to focus on other projects, intending to transfer the domain, social media accounts, customer database, and creative assets to a new operator. The sale includes a handover with the primary supplier and remaining packaging inventory. Operations are directly managed by the founder and a partner, with no fixed salaried employees, relying on variable marketing expenses for ambassador and affiliate commissions.
Strategic opportunities for growth include exploring limited paid advertising, enhancing the ambassador program, improving content consistency, developing customer retention strategies, and expanding the product line. Financial seasonality is influenced by marketing efforts and creator engagement. The business is presented as an agile e-commerce asset with a strong social media community and potential for further development in the online fashion retail space.
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