The outlined business is a snack subscription service that has been operational for nearly 15 years. It specializes in curating and providing clean-label snacks and beverages tailored to specific diets such as vegan, gluten-free, and high-protein. The primary demographic includes women aged 27-45 with disposable income who prefer healthier snack options without store-based searches. The business is mainly operated by a third-party logistics provider and contracted teams, allowing the owner to input a minimal 4-6 hours weekly.
Key features of the business include a strong brand presence fostered over a substantial period and mostly prepaid revenue from customers purchasing 3- to 12-month plans, ensuring steady cash flow and customer retention. The average order value stands at approximately $62, with a low return rate of 2.5%. Unique dietary focus within curated boxes helps it stand out from general options. The transferable assets for sale include trademarks, a domain, social accounts, a creative library, and more.
The business relies mainly on a Shopify store for distributing subscriptions, and growth opportunities lie in underutilized channels like Meta ads, TikTok Shop, Amazon, and affiliate partnerships. The company experiences seasonality, with a peak during the holiday season. Financially, there are owner-specific expenses that affect reported net income but not necessarily the business's actual earnings. Finally, while seeking a new owner, avenues for business growth include expanded advertising and reaching new market platforms, constrained previously by limited capital.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More