This document outlines an acquisition opportunity for a premium pet food brand based in India, specializing in air-dried dog food with an 80% fresh meat and organs and 20% superfoods formula. The brand offers grain-free recipes and a jerky-style texture, distinctively avoiding meat meal. The sale includes the entire brand and its intellectual property, along with digital assets like a registered trademark in India, a brand website, a Shopify e-commerce store, and social media accounts. Additionally, product recipes, formulations, and manufacturing documentation will be transferred following agreed terms.
The business operates primarily through e-commerce and direct-to-consumer sales channels such as Amazon and a Shopify store. It presents opportunities for expansion in distribution, digital marketing, and international markets, subject to regulations. However, physical manufacturing equipment and existing inventory are not part of the sale unless separately negotiated.
Growth avenues include boosting online sales, developing wholesale relationships, and exploring brand partnerships. Financial details will be shared with potential buyers for due diligence, and the seller offers support for a post-sale transition to facilitate the buyer's understanding of the brand and operations.
This opportunity is aimed at existing pet food businesses, distributors, or entrepreneurs seeking to leverage an established brand to further develop its product lineup and market reach.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More