A direct-to-consumer brand based in Puglia, Italy, offers premium extra virgin olive oil well-suited for everyday family cooking. Established in 2020, it focuses on quality over discounts and provides customers with detailed lab analyses for the oil they purchase. The brand's sales model includes a 5-litre Bag-in-Box package that keeps the oil fresh for six months after opening, along with a selection of flavored oils. With a strong Google rating and low refund rate, the company has a loyal customer base and impressive customer retention. The business generated $677K in revenue and $91.6K in Seller's Discretionary Earnings over the past year. Revenue largely stems from direct online sales within Italy, supported by limited B2B transactions. Notably, the business operates with minimal marketing efforts and maintains a strong operational framework where orders are placed through a high-converting sales website and confirmed via WhatsApp. Payments are flexible, accommodating various methods including cash on delivery. Potential growth avenues include expanding into EU markets, enhancing paid ad strategies, and exploring health-focused marketing. There's potential for subscription models, increased SEO efforts, and product expansion into B2B channels. The business is poised for growth under a new owner familiar with eCommerce and marketing, especially in scaling paid advertisements and EU market entry. The founder, aiming to pursue a new venture, ensures a smooth transition by offering support, including onboarding with suppliers and access to existing digital assets. This sale includes the acquisition of websites, customer databases, relationships with suppliers, and other operational assets.