A six-year-old European brand specializing in bags for urban mobility, including scooter, folding-bike, and bike commuting, as well as a travel holdall, is being offered for sale. This brand is trademarked in both the EU and the US and is enrolled in the Amazon Brand Registry, operating entirely through Amazon's Fulfillment by Amazon (FBA) service. The brand has been managed minimally alongside the owner's full-time job with no significant scaling efforts.
The product range includes four main SKUs, with the scooter bag being the most reviewed and organically sold item, achieving 2,053 reviews with a 4.3-star rating. Financially, over a recent one-year period, the brand generated €121,125 in revenue, with the large bike bag as the top revenue-generator. Seller’s Discretionary Earnings are approximately €12,000 with key costs such as Amazon fees, cost of goods sold, and VAT accounted for.
Sales are predominantly in Germany through Amazon.de, but the brand is also present in other major European markets and operates a Shopify store. Production is outsourced to a trusted factory in China with Amazon managing fulfillment. There are substantial growth opportunities through market expansion into the UK and US, increased advertising, reducing return rates, and leveraging the underutilized Shopify store.
The sale includes all business assets such as trademarks, Amazon listings, and a separate inventory at landed cost, with a planned transfer to the buyer's Amazon seller account. The owner is exiting e-commerce to pursue a different career path.
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1. Agreements & Contracts.
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