A Canadian direct-to-consumer outdoor retail store specializing in hunting, fishing, and ice fishing gear experienced significant growth since its inception in 2023. The business witnessed a remarkable revenue increase from $74.2K to $292.3K within a fiscal year and continues to perform well without employees or warehouse leases, operating at 12 to 16 hours per week. It boasts an audience of 5,316 contacts, with substantial scope for growth through post-purchase engagement strategies. The entity maintains a robust online presence with high customer satisfaction, evidenced by a 4.9-star average from 50 Google reviews, as well as Instagram and Facebook followings. The business includes a private-label line under a distinct trade name, providing an opportunity to increase high-margin revenue streams. Notably, its Google Shopping and Performance Max advertising potential remains untapped, offering immediate growth opportunities for a new owner. The operational structure is efficient, with processes streamlined for sole ownership. Key operations include order processing, customer service, and light ad management, with a tech stack comprising Shopify and various supporting tools. Customers are primarily Canadian, acquired through organic search and social channels, and the venture does not rely heavily on paid advertising. The business is being sold as an asset sale for strategic reasons, excluding the corporation, SaaS, and consulting ventures. The buyer will gain access to the domain, trade name, customer lists, and social media accounts, with further negotiation required for inventory acquisition. The sale includes two weeks of transitional support, with the current owner pivoting focus to a SaaS business.