The seller of this eCommerce business seeks cash or cash plus seller financing only, excluding SBA and third-party debt financing options. This three-year-old online business specializes in selling microneedling devices, replacement cartridges, and skincare serums, offering an affordable at-home alternative to in-clinic treatments. Over the past year, the business has generated $912,233 in revenue and $453,708 in net profit, maintaining a 49.7% net margin. The owner devotes only 1-2 hours weekly, with manufacturing and fulfillment outsourced to suppliers and a warehouse in China.
The business boasts an 83.0% gross margin and a 42% revenue contribution from consumables, encouraging repeat purchases. Orders from nearly 100 countries, primarily the US and Canada, are supported by prepaid duties and an authenticity guarantee. All sales occur via the company's WooCommerce site, primarily supported by Google Ads.
Recently, monthly revenues have stabilized between $43,000 and $61,000 due to reduced advertising investment. However, the business has potential for revenue recovery through increased ad spend, expanded social media presence, diversified sales channels, and developing subscription services for consumables. Inventory is not included in the sale, but relationships with suppliers will transfer to the new owner. The sale includes the domain, website, and supplier relationships, with inventory management and operations minimal due to the outsourced fulfillment model. The business presents growth opportunities in advertising, social media, channel expansion, and establishing a subscription model for consumables.