Unlimited Coverage is a direct-to-consumer store specializing in cybersecurity and privacy hardware. Established in June 2024, the business offers a curated selection of niche products such as de-Googled phones, penetration testing devices, and various cybersecurity accessories. Since inception, the company has seen sales of over 250 units across 25+ products, with top sellers including modified phones and bootable USB drives.
The company earns revenue through three primary streams: hardware sales, digital guides, and configuration services, offering margins of 40-65%, near-100%, and 85-90% respectively. Additionally, a referral partnership with a privacy-focused mobile carrier provides supplementary income.
Sales are distributed across multiple platforms: eBay, Tindie, and Shopify. The company has demonstrated growth in gross merchandise value over the years, showing consistent year-over-year increases. However, reported net profit figures are skewed due to past costs unrelated to ongoing operations. Adjusted earnings suggest healthier margins.
Included in the sale are storefronts, product documentation, supplier relationships, digital products, a customer list, initial inventory, a referral partnership, and 30 days of transition support. The owner's attention is now divided due to a new business venture, leading to missed growth opportunities such as marketing campaigns and site redesigns.
Potential exists for further development in areas like email marketing, Shopify optimization, and expanding digital guide offerings. The business suits individuals with an interest in privacy technology who are prepared to actively manage operations.
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